Difference between selling and marketing, Marketing Management

Assignment Help:

Difference between Selling and Marketing

The term selling refers to an activity in any business enterprises. It is concerned with the transfer of the title of the goods and properties, and of associated services from the seller to the buyer against money consideration. The primary concern is profit and this profit objective is realized through the activity of selling. This term encompasses all routine functions and efforts necessary for passing on the finished goods to the buyers without being concerned with the consumer needs and preferences.

Basis of difference

Marketing

Selling

 

Origin

Marketing is a new approach

Selling is a classical word.

Activities

It includes the entire process of discovery and satisfaction of consumer needs.

It includes only the physical distribution of goods and services.

Scope

Marketing includes the performance of many allied activities also.

Selling is limited only to the physical distribution.

 

Product orientation Vs. Customer orientation  

Marketing is a customer

The aim of marketing is to satisfy the consumer needs.

Selling is a product oriented

The aim of sale is to earn the maximum profit

 

Target

The aim of marketing is to satisfy the customer needs.

The aim of sale is to earn the maximum profit.

Approach to profit

It stresses upon maximization of profits through maximum social satisfaction.

It stresses upon

Maximization of profit through maximum of sales.

Nature

Marketing has long term objectives with certain

Selling is a routine activity with short term objectives

 

Views business

Views should be offered as a product is determined by the buyer.

Views business as a good producing process.

Product determination

What should be offered as a product is determined by the buyer.

The seller determines what product is to be offered.

Emphasis

The emphasis is on an integrated approach; through an integrated strategy covering product, promotion, pricing, and distribution. 

The emphasis is on an somehow selling there is no coordination among the different functions of the total marketing task.


Related Discussions:- Difference between selling and marketing

Explain diffrent types of advertisement copy, Q. Explain diffrent types of ...

Q. Explain diffrent types of advertisement copy? Types of advertisement copy: - Advertisement Copy perhaps of various types based on Appeal, functions, Purpose and Media of a

Describe the functions of channel of distributions, Describe the functions ...

Describe the functions of channel of distributions Principally a channel of distribution performs the below functions: (a) It helps in establishing a regular contact with cu

Traditional marketing communication strategies, Question: a) Describe ...

Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside

Undifferentiated approach for selecting target market, What is undifferenti...

What is undifferentiated approach for selecting target markets? Undifferentiated Approach: In total market or undifferentiated approach, a company develops a particular

Explain about the focus of societal marketing concept, Explain about the fo...

Explain about the focus of societal marketing concept. Societal Marketing Concept: Focus: The focus of the firm follow societal marketing idea is to prevent many social

International marketing, with the aid of a diagram discuss the key issues o...

with the aid of a diagram discuss the key issues of export MARKETING strategy and export performance

What is total customer satisfaction, Question 1: (a) Explain the import...

Question 1: (a) Explain the importance of the theories of motivation in helping marketing practitioners understand why people buy? (b) (b) Is Customer loyalty synonymo

Marketing information system, Marketing Information System To perform ...

Marketing Information System To perform their marketing responsibilities, marketing managers need excellent deal of information. "Information is power" is a legal statement. I

Major factors influencing buying behaviour, Major factors influencing buyin...

Major factors influencing buying behaviour: A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert

Why packaging?, Reason for the growth of packaging: 1.       Self serv...

Reason for the growth of packaging: 1.       Self service: an increasing, numbers of products are sold on a self service basis. In an average supermarket, which stocks 15000

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd