Difference between selling and marketing, Marketing Management

Assignment Help:

Difference between Selling and Marketing

The term selling refers to an activity in any business enterprises. It is concerned with the transfer of the title of the goods and properties, and of associated services from the seller to the buyer against money consideration. The primary concern is profit and this profit objective is realized through the activity of selling. This term encompasses all routine functions and efforts necessary for passing on the finished goods to the buyers without being concerned with the consumer needs and preferences.

Basis of difference

Marketing

Selling

 

Origin

Marketing is a new approach

Selling is a classical word.

Activities

It includes the entire process of discovery and satisfaction of consumer needs.

It includes only the physical distribution of goods and services.

Scope

Marketing includes the performance of many allied activities also.

Selling is limited only to the physical distribution.

 

Product orientation Vs. Customer orientation  

Marketing is a customer

The aim of marketing is to satisfy the consumer needs.

Selling is a product oriented

The aim of sale is to earn the maximum profit

 

Target

The aim of marketing is to satisfy the customer needs.

The aim of sale is to earn the maximum profit.

Approach to profit

It stresses upon maximization of profits through maximum social satisfaction.

It stresses upon

Maximization of profit through maximum of sales.

Nature

Marketing has long term objectives with certain

Selling is a routine activity with short term objectives

 

Views business

Views should be offered as a product is determined by the buyer.

Views business as a good producing process.

Product determination

What should be offered as a product is determined by the buyer.

The seller determines what product is to be offered.

Emphasis

The emphasis is on an integrated approach; through an integrated strategy covering product, promotion, pricing, and distribution. 

The emphasis is on an somehow selling there is no coordination among the different functions of the total marketing task.


Related Discussions:- Difference between selling and marketing

Corporate communication plan, Question1 ‘A company requires a Corporate...

Question1 ‘A company requires a Corporate Communication plan to assist guarantee the success of its overall business plan.' In the light of the above how would you go about ela

Societal marketing concept, The Societal Marketing Concept The societa...

The Societal Marketing Concept The societal marketing concept holds that the organization should find out the needs, wants, and interests of focused markets. Then It should de

Define the strategy development phase in brief, Define the Strategy Develop...

Define the Strategy Development Phase in brief. Phase Strategy Development Phase: If you already know your competitors and target market, you are capable to start creatin

How are maximum benefits by marketing effort acquired, How are maximum bene...

How are maximum benefits by marketing effort acquired? But maximum benefits under the circumstances are guaranteed when the client the country, for immediate implements a rigor

Consumer, Consumer mind is a Black Box

Consumer mind is a Black Box

.brand promotion, hitting competitive brands may leave a negative impressio...

hitting competitive brands may leave a negative impression on the customers? Justify your answer.

Effect of materialism in ads, Q. Effect of Materialism in Ads? Advertis...

Q. Effect of Materialism in Ads? Advertising makes people purchase the things which they don't need. Advertising unnecessarily append status/prestige/ pride symbol with some pr

Concentration approach for selecting target markets, What is Concentration ...

What is Concentration Approach for selecting target markets? Concentration Approach: As an organization directs its marketing efforts in the direction of a single market

Consumer surplus, Initially supply falls as goods may be destroyed. As the ...

Initially supply falls as goods may be destroyed. As the disaster strikes, the demand also rises in anticipation of more supply disruptions as people want to 'stock up' on the good

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd