Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Difference between Selling and Marketing
The term selling refers to an activity in any business enterprises. It is concerned with the transfer of the title of the goods and properties, and of associated services from the seller to the buyer against money consideration. The primary concern is profit and this profit objective is realized through the activity of selling. This term encompasses all routine functions and efforts necessary for passing on the finished goods to the buyers without being concerned with the consumer needs and preferences.
Basis of difference
Marketing
Selling
Origin
Marketing is a new approach
Selling is a classical word.
Activities
It includes the entire process of discovery and satisfaction of consumer needs.
It includes only the physical distribution of goods and services.
Scope
Marketing includes the performance of many allied activities also.
Selling is limited only to the physical distribution.
Product orientation Vs. Customer orientation
Marketing is a customer
The aim of marketing is to satisfy the consumer needs.
Selling is a product oriented
The aim of sale is to earn the maximum profit
Target
The aim of marketing is to satisfy the customer needs.
The aim of sale is to earn the maximum profit.
Approach to profit
It stresses upon maximization of profits through maximum social satisfaction.
It stresses upon
Maximization of profit through maximum of sales.
Nature
Marketing has long term objectives with certain
Selling is a routine activity with short term objectives
Views business
Views should be offered as a product is determined by the buyer.
Views business as a good producing process.
Product determination
What should be offered as a product is determined by the buyer.
The seller determines what product is to be offered.
Emphasis
The emphasis is on an integrated approach; through an integrated strategy covering product, promotion, pricing, and distribution.
The emphasis is on an somehow selling there is no coordination among the different functions of the total marketing task.
Q. Explain diffrent types of advertisement copy? Types of advertisement copy: - Advertisement Copy perhaps of various types based on Appeal, functions, Purpose and Media of a
Describe the functions of channel of distributions Principally a channel of distribution performs the below functions: (a) It helps in establishing a regular contact with cu
Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside
What is undifferentiated approach for selecting target markets? Undifferentiated Approach: In total market or undifferentiated approach, a company develops a particular
Explain about the focus of societal marketing concept. Societal Marketing Concept: Focus: The focus of the firm follow societal marketing idea is to prevent many social
with the aid of a diagram discuss the key issues of export MARKETING strategy and export performance
Question 1: (a) Explain the importance of the theories of motivation in helping marketing practitioners understand why people buy? (b) (b) Is Customer loyalty synonymo
Marketing Information System To perform their marketing responsibilities, marketing managers need excellent deal of information. "Information is power" is a legal statement. I
Major factors influencing buying behaviour: A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert
Reason for the growth of packaging: 1. Self service: an increasing, numbers of products are sold on a self service basis. In an average supermarket, which stocks 15000
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd