Basis of difference

Marketing

Selling

Origin

Marketing is a new approach

Selling is a classical word.

Activities

It includes the entire process of discovery and satisfaction of consumer needs.

It includes only the physical distribution of goods and services.

Scope

Marketing includes the performance of many allied activities also.

Selling is limited only to the physical distribution.

Product orientation Vs. Customer orientation  

Marketing is a customer

The aim of marketing is to satisfy the consumer needs.

Selling is a product oriented

The aim of sale is to earn the maximum profit

Target

The aim of marketing is to satisfy the customer needs.

The aim of sale is to earn the maximum profit.

Approach to profit

It stresses upon maximization of profits through maximum social satisfaction.

It stresses upon

Maximization of profit through maximum of sales.

Nature

Marketing has long term objectives with certain

Selling is a routine activity with short term objectives

Views business

Views should be offered as a product is determined by the buyer.

Views business as a good producing process.

Product determination

What should be offered as a product is determined by the buyer.

The seller determines what product is to be offered.

Emphasis

The emphasis is on an integrated approach; through an integrated strategy covering product, promotion, pricing, and distribution. 

The emphasis is on an somehow selling there is no coordination among the different functions of the total marketing task.