Difference between selling and marketing, Marketing Management

Assignment Help:

Difference between Selling and Marketing

The term selling refers to an activity in any business enterprises. It is concerned with the transfer of the title of the goods and properties, and of associated services from the seller to the buyer against money consideration. The primary concern is profit and this profit objective is realized through the activity of selling. This term encompasses all routine functions and efforts necessary for passing on the finished goods to the buyers without being concerned with the consumer needs and preferences.

Basis of difference	Marketing	Selling
Origin	Marketing is a new approach	Selling is a classical word.
Activities	It includes the entire process of discovery and satisfaction of consumer needs.	It includes only the physical distribution of goods and services.
Scope	Marketing includes the performance of many allied activities also.	Selling is limited only to the physical distribution.
Product orientation Vs. Customer orientation	Marketing is a customer The aim of marketing is to satisfy the consumer needs.	Selling is a product oriented The aim of sale is to earn the maximum profit
Target	The aim of marketing is to satisfy the customer needs.	The aim of sale is to earn the maximum profit.
Approach to profit	It stresses upon maximization of profits through maximum social satisfaction.	It stresses upon Maximization of profit through maximum of sales.
Nature	Marketing has long term objectives with certain	Selling is a routine activity with short term objectives
Views business	Views should be offered as a product is determined by the buyer.	Views business as a good producing process.
Product determination	What should be offered as a product is determined by the buyer.	The seller determines what product is to be offered.
Emphasis	The emphasis is on an integrated approach; through an integrated strategy covering product, promotion, pricing, and distribution.	The emphasis is on an somehow selling there is no coordination among the different functions of the total marketing task.

Related Discussions:- Difference between selling and marketing

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages