Difference between kerning and rivers, Other Subject

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Problem:

(a) Explain the fundamental difference between kerning and rivers with particular reference to your work as a Graphics Designer.

(b) Your friend has just started a course on typography. He has got an assignment on the relation of typography and logo and web design. He has come towards you for help. What would you advice him?

(c) State the recommended type size to match readership of the following audience:

(i) General public
(ii) Beginning readers


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