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Questions
what are thepproaches used by FMCG companies in test marketing?
Question 1: (a) Using an example from the local context, explain how an organisation can counter negative publicity. (b) Discuss the impact that customer retention has on
buying motives of industrial customer
Describe the term e-commerce? e-commerce: The term e-commerce refer as ‘electronic commerce’, has evolved from electronic shopping that to imply all aspects of market and
what is importent of positioning?
What is Product Research in scope of Marketing Research? Product Research: Product research is related with the conversion of customer require to tangible product offer.
Marketing department organization: The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
Selection Criteria of every tool Key criteria governing an organisation's selection and use of every tool are: 1. Degree of control required over the delivery of the messa
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
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