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I need help in answering questions 4 a & 4b. Q4a : 400 words Q4b :400 words Please provide 3 references, (APA format) My TB is Marketing Management by Philip Kotler & Kevin Kell
Marketing function: The function of approach of the marketing consists of a number of activities called marketing functions. A marketing function is "an act or operation or
Difference between Selling and Marketing The term selling refers to an activity in any business enterprises. It is concerned with the transfer of the title of the goods and pro
What are the levels of market segmentation? About the Levels of Market Segmentation: The number of possible segments which will result by a segmentation analysis can be a
what are the inbound logistic,operation,out bound logistic in service industry
Explain about the Shopping Goods These are goods that are purchased less frequently and are used very slowly such as clothes, shoes, household appliances. In case of these good
Define the term Organizational Buying Behaviour. An organization not connect only into selling of products, but they also engage within buying of products also as material
Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s
exchange oriented stage
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
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