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Explain the term Cost -pricing decisions No business can survive unless it covers its cost of production and distribution. In large number of products, retail prices are c
Q. Evaluation of advertising media - Television? Television:- Commercial television advertising was initiated nearby 1976. With the reduction in T.V price as well as increase
Role of the environment scanning in the organizations: property used environmental scanning can help to ensure organizational success. The specific organizational roles or functio
Q. Explain about Judgement Method for preparing advertisement Budget? Judgement Method: - In this process advertising budget is decided by the experienced manager of company on
have to do case study for Pepcid AC Racing to OTC-- anyone have idea what are the weaknesses in this case?? Also, can you think think of any alternative solution besides either to
Ghost Shopper Ghost shopper is a marketing expert, posing as a regular consumer, who is hired to monitor and evaluate the presentation skills and salesmanship of the store's sa
Explain the working of third barrier of exchange in channels distribution. The third barrier arises through the variation in quantities and assortment demanded. Manufacturers u
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
a firm 3 different types of mobile phone & clasification as S,N & S. the 3types have production requirements given by the following table. S N S cos
Q. Effect of Materialism in Ads? Advertising makes people purchase the things which they don't need. Advertising unnecessarily append status/prestige/ pride symbol with some pr
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