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Question 1: (a) What is brand management? What are your favourite brands and why? (b) Select two consumer brands of your choice which compete in the same market. Evaluate
# what are the uncontollable variables you think may affect the segment of your camera
Advertising Advertising is a non-personal form of mass communication which offers a high degree of control to those responsible for the design and delivery of advertising mess
Illustrate why marketing research is important to a firm specially in a competitive market situation
What are the differences between Marketing Research and Marketing Information System? Basics points of differentiates in between Marketing Research and Marketing Information Sy
What types of tools use in business promotion scheme? Business Promotion Schemes: 1. Trade Shows: Industry associations organize yearly trade demonstrates. 2. Sales
Q. Describe briefly the concept of pricing and the factors that influence pricing. Ans.: Price is all around us. We pay rent for our apartment, tuition for our, railways, ed
Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these organisations, yo
Question: a) Wilson Publishing - which publishes a series of textbooks in management by different authors - intends to give a new book on Marketing. Marketing is an area they h
What is integrated marketing? Integrated Marketing: The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to pro
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