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As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to
Question : (a) What is a knowledge management strategy and what are the basic questions that one needs to ask before developing such a strategy? (b) Using the RICE model,
Question 1: (i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy
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how are cereals distributed to reach the consumers
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"For every 2 vans in a car-park,there were 9 cars.For every 1 motorcycle,there were 3 cars.After 7 motorcycles left the car-park,2/13 of the remaining vehicle were motorcycles.How
Competition Oriented pricing : competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on the principle of competitive par
Explain about the information search in decision making process. Information Search : Information searching can be within both ways Formal as well as Informal. In formal m
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