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Importance of the marketing in a Seller's or Buyer's market : A seller's market is one in which the demand for goods and in the services exceeds to the supply. In such a situati
role of marketing an organization and society
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What is cross selling possibilities by retaining customers of a firm? Cross Selling Possibilities: A normal customer can be a potential customer for the firm’s other produ
1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi
Does marketing exisit solely to increase profit?
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Contents of marketing plans or structure of marketing plans 1. Executive summary and table of contents: the marketing plans should open with a brief summary of the plan
Explain the thinking of public about the public relations. The public often think of public relations like a glamorous job. These relations people seem to have been tarred alon
What are the factors to determine the consumer behaviour? Consumer Buying Dynamic or Determinants of Consumer Behaviour: There are four factors which determine the consum
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