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Types of selling We have categorized selling into different areas. For example: Selling for a manufacturer Selling for a distributor Selling for a wholesaler Sellin
Marketing information system decision: it is the marketing information system the marketing information system necessary to understand why particular information is needed by any
prodact mix of lg company
Product specialization: Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells micr
Describe the term e-commerce? e-commerce: The term e-commerce refer as ‘electronic commerce’, has evolved from electronic shopping that to imply all aspects of market and
Channel management in rural market: In rural distribution we need relatively longer chain distribution involving multiple channels as we have widely scattered markets. Multi
Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo
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What is Promotion Research in scope of Marketing Research? Promotion Research: Promotion research encompasses all attempts by the marketers to converse the company’s off
various approaches to test marketing
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