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What are the Convenience Goods? Convenience Goods: These are inexpensive items that purchase requires very few efforts on the part of the consumer. The shopping list of p
Q. Explain Ethical Aspect of advertising? Ethics are ethical principles are values that govern the action of individual or group. It is a branch of social- science which assist
How does the mobile wallet payment value chain look like? And where in the payment value chain can we place the mobile wallet service?
Cost Based Pricing : Under the cost based pricing, different methods used are :- Mark Up Pricing Absorption Cost Pricing Target Rate of Return Pricing Margin
Question 1: Consider that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategie
people have a peculiar behaviour over a product and why is it so.How a product is altered to attract customers? What are the techniques companies follow to retain and add new custo
USES OF 7PS IN INDUSTRIES
(a) Find the main external forces triggering the need for organizational change. Pick three and discuss how they might necessitate behavioral change on the part of organization's e
Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s
Q. Illustrate the Effect on Consumer Choice? Effect on Consumer Choice:- Advertising has favourable consequence on consumer-choice. Advertising give information about a variety
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