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Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
Question 1: (a) Highlight what Business Continuity typically addresses in a business organization. (b) Explain how companies can use internal or external resources for disas
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Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
topic review on setting product strategy
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