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What types of tools use in consumer promotion scheme? Consumer promotion Schemes:– 1. Samples: Offer a free amount of a service or product. Sampling is the most e
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THE CENTER OF THE CIRCLE PASSING THROUGH THE POINT (0,1)AND TOUCHING THE CURV y=x2 at point (2,4)
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Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
Describe the inelastic demand and fluctuating demand in business market and the consumer market. Inelastic Demand: The demand for several business goods and services is i
Explain Henry Assael Model of buying decision behaviour along with the diagram
Product branding: Meaning & definition: a brand is a "name, term, symbol or design to identify the goods or services and to different them from those of the companies". A bra
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