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Question 1:
(a) Discuss the influences that led to the development of relationship marketing.
(b) Using appropriate theories, discuss why the marketing mix paradigm and the four P model has become such a strait jacket for marketers rejoining the sayings of Goonroos (1997) "Is there a Paradigm shift in Marketing"?
Question 2:
In the article" Preventing the premature death of relationship marketing" by Susan Fournier et al (1998), the premature demise of the customer intimacy is portrayed.
Discuss the strategies mentioned in the article to prevent this from happening.
An evaluation of Maslow's needs hierarchy Has been widely accepted in social science disciplines Criticisms are that the concepts are too general and it can't be tested em
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How internet is beneficial for marketing communication The Internet is a distribution channel and communication medium which enables consumers and organisations to communicate
What are the scopes of Marketing Research? Scope of Marketing Research: Marketing research covers various aspects of marketing of goods, services and concepts. There are
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Present the facts of the case study about snickers achieving promotional integretion with a universal appeal
Question: (a) Considering the Three Era model, differentiate between data processing (DP), management information systems (MIS) and strategic information systems (SIS). (b)
why mayo clinic i so good at customer service
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