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Question 1:
(a) Discuss the influences that led to the development of relationship marketing.
(b) Using appropriate theories, discuss why the marketing mix paradigm and the four P model has become such a strait jacket for marketers rejoining the sayings of Goonroos (1997) "Is there a Paradigm shift in Marketing"?
Question 2:
In the article" Preventing the premature death of relationship marketing" by Susan Fournier et al (1998), the premature demise of the customer intimacy is portrayed.
Discuss the strategies mentioned in the article to prevent this from happening.
Competition related segmentation: Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette sm
Problem 1: The development of market segmentation and target marketing reflect the movement away from production orientation towards marketing orientation. Discuss. Problem
write a note on Importance & scope of marketing?
3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
Advertising Advertising is a non-personal form of mass communication which offers a high degree of control to those responsible for the design and delivery of advertising mess
what is importent of positioning?
what is creative selling and what are its advantages?
Question: XYZ Company is producing and marketing cotton textiles to local markets. Currently, because of stiff competition its sales volume is decreasing from time to time.
difference between heavy lift surcharge and long lift surcharge
whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
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