Develop a product based organisational structure, Business Management

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Please refer Keells Food Products PLC overview, electronic annual report for year 2009/2010 and the corporate website before answering the following questions.

Keells Food Products PLC is presently Sri Lanka's market leader in the processed meat industry and enjoys a market share of approximately 70%. A subsidiary company of John Keells Holdings, KFP PLC started its operations in the year 1983, and today takes the pride being solely responsible in developing the Sri Lankan Processed Meats industry to its current heights.

KFP PLC have kept abreast of the industry through strategic investments in state-of-the-art food processing technology, quality control systems, an aggressive companywide R&D orientation and ground breaking marketing leadership in the food industry of Sri Lanka.

Keells world class Sausages, Meat Balls, Hams, Bacons, Cold meats and Crest battered and crumbed delicacies combine gourmet taste, nutrition and offer superior quality. The range offers convenience to meet today's demanding lifestyles of consumers all over the world.

Our brands enjoy tremendous equity in the Sri Lankan market, thanks to the concerted efforts made to establish the core values of convenience and quality. We serve certain markets in India, United Arab Emirates & Maldives and are currently in the process of strengthening our presence in these regional markets.

Ref: Keells Food Product PLC Corporate Website

Develop a suitable product based organisational structure suitable for Keells Food Products PLC.

Identify the processes and functions involved. Consider the different product portfolio of the organisation.

Formulate a vision and mission for Keells Food Products PLC?

What kind of organisation culture and structure would help an organisation as Keells Food Products PLC in order to achieve its vision? Give reasons.

Identify internal and external customers of Keells Food Products PLC and identify appropriate system of communication?

Envisioning future new product to be introduced to the product portfolio what are the appropriate methods of market research suitable for Keells Food Products PLC?

Analysing the current pre-cooked food market in Sri Lanka identify a suitable new product which Keells Food PLC can introduce to the market?

Plan your objectives in relation to this new product aligning it with your organisations vision mission and goals.

What are the standards that are available for Keells Food Products PLC to follow?

What are the principles of Total Quality Management that Keells Food Products PLC can apply within the organisation?

What are the related risk assessments that you should carry out in relation to Keells Food Products PLC? Give reasons as to why these risk assessments should be done?

Identify the regulations governing these risks?

How can you monitor Keells Food Products PLC's health and safety activities?

Design and develop a health and safety general policy statement for Keells Food Products PLC?

What are the overall ideas of performance management when looking at all areas of Keells Food Products PLC?

What are the approaches or tools Keells Food Products PLC can use to improve its performance?

When an organisation needs to change its processes, structure or its culture in order to improve its performance how can it move towards change? What are the phases of change?

What factors should the organisation consider to make a change successful?


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