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You have been approached by the editor of Gentlemen's Magazine to carry out a research study. The magazine has been unsuccessful in attracting show manufacturers as advertisers. When the sales reps tried to secure advertising from shoe manufactures, they were told men's clothing stores are small and dying segment of their business. Since Gentlemen's Magazine goes chiefly to men's clothing stores, the manufacturers reasoned that it was, therefore, not a good vehicle for their advertising. The editor believes that a survey (via mail questionnaire) of men's clothing stores in the United States will probably show that these stores are important outlets for men's shoes and are not declining in importance as shoe outlets. He asks you to develop a proposal for the study and submit it to him. Develop the management-research question hierarchy that will help you to develop a specific proposal.
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Explain how personal selling can help solve the problem of information overload.
what is service concept?
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After working for 30 years, Ramjee Somjee Dutt opted for VRS and started a courier company and did very well in the first four years. He was now looking for expansion of his busine
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