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You have been approached by the editor of Gentlemen's Magazine to carry out a research study. The magazine has been unsuccessful in attracting show manufacturers as advertisers. When the sales reps tried to secure advertising from shoe manufactures, they were told men's clothing stores are small and dying segment of their business. Since Gentlemen's Magazine goes chiefly to men's clothing stores, the manufacturers reasoned that it was, therefore, not a good vehicle for their advertising. The editor believes that a survey (via mail questionnaire) of men's clothing stores in the United States will probably show that these stores are important outlets for men's shoes and are not declining in importance as shoe outlets. He asks you to develop a proposal for the study and submit it to him. Develop the management-research question hierarchy that will help you to develop a specific proposal.
How would you respond to Coca Cola's change in sales policy? How would you ensure Pepsi's board that this response will allow you to remain competitive and profitable?
What are your thoughts around quantitative vs qualitive research methods? Can you list pros and cons for each one?
information please
Explain work study as a management tool. Work Study as a Management Tool: Work study checks the work done in an organization and this aims at finding the best and most effici
1. generate a sports marketing mix for your organization to address the promotion mix of advertising, public relation, sales promotion and pricing 2. Justify market selection de
Consider a fast-food restaurant that is trying to improve its service during the 12:00 - 2:00 lunch period. Right now the restaurant employs 5 different single-channel queues, but
A farmer has 10 acres to plant in wheat and barley. He has to plant at least 7 acres. However, he has only $1200 to spend and each acre of wheat costs $200 to plant and each acre o
What modification would you suggest in enhancing the existing logistics system
1. Why some employees entitled to overtime and others are are exempt from being paid overtime? 2. Explain what job sharing is and how it typically works in terms of compensation
Selection of Operations in an Organisation In any organisation there will be very many operations which could be studied; this step of the procedure addresses the question - w
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