Determining the prices and policy decisions, Marketing Research

Assignment Help:

1.  Your company manufactures consumer products mostly in the pet products category. You have developed a new line of rather unique bird feeders for wild birds such as cardinals, finches, woodpeckers, etc.  These bird feeders will be sold through various retail stores (pet shops, discount stores, department stores, etc.) and you already have a distribution network to get the feeders to the stores.  You have a number of wholesale distributors set up who will sell the feeders to the retailers.  Now you need to figure out how to set the pricing for the new line of feeders....

  • What kinds of policy decisions do you need to make with regard to pricing?
  • What are the additional things you will have to consider in determining your prices?
  • List the specific information will you need to have in order to set the proper price?
  • How would you go about setting the price? Describe the step by step process (1,2,3 etc.) you would take in making this decision; for example "1. Check the prices similar products are currently being sold for."

2. Describe how the price setting process would be different if your company was a business to business service business (such as marketing consulting) instead of a manufacturing business.

 

 


Related Discussions:- Determining the prices and policy decisions

Duty exemption scheme, Duty Exemption Scheme: The Duty Exemption scheme co...

Duty Exemption Scheme: The Duty Exemption scheme consists of Duty Free Licence and Duty Entitlement Pass Book. Duty Free Licence includes Advance Licence, Advance Intermediate

Types of non sampling errors, Defective Problem Definition: Problem on whic...

Defective Problem Definition: Problem on which research is to be undertaken should be precisely defined. For example a study on unemployment must be clear as to the concept o

Responsibilities of the insured , Responsibilities of the Insured : It...

Responsibilities of the Insured : It is the duty of the insured or his agents, in all cases, to take such measures as may be reasonable to avert or minimise a loss. Further,

Mutual lending, just give an example of firm write about socially responsib...

just give an example of firm write about socially responsible indicating brief desciption?

Objectives- exchange control, OBJECTIVES After studying this unit, you ...

OBJECTIVES After studying this unit, you should be able to: 1. Explain the objectives of exchange control; 2. Describe the principal provisions of Foreign Exchange Regula

Duty free licence, Duty Free Licence: Import of raw materials, intermedi...

Duty Free Licence: Import of raw materials, intermediates, components, consumables, parts, accessories and packing materials may be permitted against a Duty Free Licence. Duty F

Determine the characteristics of research, Characteristics of Research:- ...

Characteristics of Research:- Characteristics of research are as below: - 1. Systematic Approach:- Each step should on your investigation be so planned that it lead to

Costco, what recommendations would you make to Costco top executives regard...

what recommendations would you make to Costco top executives regarding how best to sustain the company''s growth and improve its financial performanc?

Sources of information- exports, SOURCES OF INFORMATION : An exporter woul...

SOURCES OF INFORMATION : An exporter would like to know about the market conditions and business practices in foreign countries. Let us study some major sources of information whi

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd