Determine the uses of marketing communications in business

Organisations are all well-known brand-names however there are hundreds of thousands of smaller organisations which also need and use marketing communications to convey the essence of their services and products and to engage their audiences. Each of these organisations, small and large, is part of a network of companies, retailers, suppliers, wholesalers, distributors, value-added resellers and other retailers which join together, often freely, so that each can achieve its own specific goals.