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Determine the uses of marketing communications in business
Organisations are all well-known brand-names however there are hundreds of thousands of smaller organisations which also need and use marketing communications to convey the essence of their services and products and to engage their audiences. Each of these organisations, small and large, is part of a network of companies, retailers, suppliers, wholesalers, distributors, value-added resellers and other retailers which join together, often freely, so that each can achieve its own specific goals.
Brand policies and strategies: Other brand policies and strategies are: 1. Multiple brand policy: under this policy, the manufacturer uses different brands for his
Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which
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Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj
various approaches to test marketing
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what is creative selling and what are its advantages?
Question 1: (a) Using an example of your choice within the tourism or hospitality sector, explain the function where a firm uses only a "direct marketing" channel for marketing
Nature-based outdoor recreation attractions are often marketed as ecotourism activities. However, it is argued that to date, these marketing efforts have been towards advancing
Importance of the marketing planning: the Importance of the marketing planning is clear from the following 1. To offset future uncertainties: future is always wrapped i
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