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Question 1:
(a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their business?
(b) Discuss the various Public Relations tools used by promotional planners online.
Question 2:
(a) Using examples show how a compensation plan, training and supervision can motivate a sales force.
(b) "Promotion must be legal, decent, honest, and truthful."Discuss this statement.
Question 3:
(a) Critically determine the use of viral marketing in promotional campaigns. Use examples to support your answer.
(b) Discuss the importance of opinion leaders to promotional planners.
what is core markiting
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Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma
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Q. Explain diffrent types of Illustration of print-ad-copy? Types of Illustration:- Photo of Product. Photo of Product in use. Photos from different angle.
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