Determine the types of stratified random sampling, Marketing Research

Assignment Help:

Determine the types of stratified random sampling

There are two kinds of stratified random sampling; (a) proportionate stratified sampling (b) disproportionate stratified sampling. In proportionate stratified sampling, sample size from every stratum is dependent on that stratum's size relative to defined target population. Thus, larger strata are sampled more heavily using this technique as they make up a larger percentage of target population. Conversely, in disproportionate stratified sampling, sample selected from each stratum is independent of that stratum's proportion of total defined target population. There are numerous benefits of stratified sampling including assurance of representativeness, comparison between strata and understanding of every stratum and its unique characteristics. One of the main difficulty however, is to identify correct stratifying variable.

 


Related Discussions:- Determine the types of stratified random sampling

Open policy, Open Policy : Also known as Floating Policy, it has much in a...

Open Policy : Also known as Floating Policy, it has much in a common with the Open Cover. This policy benefits clients with substantial turnover and a large number of despatches

Difference between cohort analysis and longitudinal design, Difference betw...

Difference between cohort analysis and longitudinal design The major difference between cohort analysis and longitudinal design hence is the sample. Whereas longitudinal design

Document for claims, Document for Claims The claims on the insurers sho...

Document for Claims The claims on the insurers should be submitted duly supported by the following documents i) Original insurance policy or certificate of insurance duly en

Explain the cognitive involvement profile, Q. Explain the cognitive involve...

Q. Explain the cognitive involvement profile? The perceived significance of the potential negative consequence of a bad purchase. The likelihood of making a bad purchase

Distinction between domestic sales contract, Distinction between Domest...

Distinction between Domestic Sales Contract and Export Sales Contract : A major point of distinction between a domestic and export contract lies in identifying the prope

Explain the family decision making, Q. Explain the Family Decision Making? ...

Q. Explain the Family Decision Making? Individual members of families frequently serve different roles in decisions that ultimately draw on shared family resources. A number of

Procedures-export trade control and licensing, PROCEDURES : Export is cons...

PROCEDURES : Export is considered as an engine of economic growth. Government make all out efforts to promote exports. At the same time, the export of essential commodities needs

#BUSINESS RESEARCH SIMILARITIES, Compare and contrast three business resear...

Compare and contrast three business research papers as to describe how the researchers defined and operationalized variables while providing a theoretical framework.

Consumer involvement, Consumer Involvement : Involvement demotes to ...

Consumer Involvement : Involvement demotes to a person's perceived relevance of the object based on their inherent needs and values and interests. Involvement is able to

Marketing research, Marketing research: Meaning & definition for the r...

Marketing research: Meaning & definition for the research: research in the common parlance refers to the research for knowledge. One can also define research as a scientific

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd