Determine the primary editing problem, Marketing Research

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Determine the primary editing problem

One of the primary editing problem concerns with faking of an interview. Such fake interviews are difficult to spot till they come to editing stage and if interview contains only tick boxes it becomes highly difficult to spot such fraudulent data. One of the best ways to tackle fraudulent interviews is to add a few open-ended questions within the questionnaire. These are the most difficult to fake. Distinctive response patterns in other questions would often emerge if faking is occurring. To uncover this, editor should analyse the instruments used by every interviewer.

 


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