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Determine the Number of decision-makers
In consumer markets a single person very often makes decision. In organisational markets decisions are made by many people within buying centre. This means that interactions of the individuals need to be considered. Additionally, a variety of different individuals need to be reached and influenced and this may involve use of different media and message strategies.
Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool
P r o du c t Differentiation: Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basi
QUESTION 1 You have been appointed as a marketing manager for a restaurant selling ‘healthy food' in the city centre. They have asked for your advice on advertising their produ
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Mm - wht is test mktg? Explain various approaches that are followed by FMCG co. in test mktg
Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
need to write an assignment on stan Australia over 2500 words by using strategies, ideas, using 4ps etc
Question 1 (i) What is meant by ‘power' in organisations? (ii) Examine the main sources of power in organisations. (iii) In what ways might organizational sub-units ge
How should Shoppers? Stop develop its demand forecasts?
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