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Determine the Number of decision-makers
In consumer markets a single person very often makes decision. In organisational markets decisions are made by many people within buying centre. This means that interactions of the individuals need to be considered. Additionally, a variety of different individuals need to be reached and influenced and this may involve use of different media and message strategies.
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Question 1: Explain why purchasing is an important aspect of Food and Beverages Management and Control. What are the purchasing procedures and how are they implemented? Qu
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