Determine the number of decision-makers, Marketing Management

Assignment Help:

Determine the Number of decision-makers

In consumer markets a single person very often makes decision. In organisational markets decisions are made by many people within buying centre. This means that interactions of the individuals need to be considered. Additionally, a variety of different individuals need to be reached and influenced and this may involve use of different media and message strategies.

Related Discussions:- Determine the number of decision-makers

Product line pricing, Product Line Pricing : Whenever a firm markets a v...

Product Line Pricing : Whenever a firm markets a variety of products grouped into appropriate product lines, a particular possibility in pricing arises. As the product in a part

Explain different marketing communications tools, Question 1: Using exa...

Question 1: Using examples from a Business-to-Consumer market of your choice: a) identify and explain different marketing communications tools that can be used to promote a

Explain the term- market exchanges, Explain the term- Market exchanges ...

Explain the term- Market exchanges Market exchanges (Bagozzi, 1978; Houston and Gassenheimer, 1987) are transactions which occur independently of any previous or subsequent exc

E- marketing environment, E- Marketing environment: The marketing envir...

E- Marketing environment: The marketing environment is ever changing, providing planty of opportunities to develop new market products, new markets, and new media of communicat

Element of marketing planning, Element of Marketing Planning: marketing pl...

Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat

Consumers confound marketers, difference between marketing efficiency and m...

difference between marketing efficiency and marketing effectiveness

Green marketing., what are the problems with green marketing? And what are ...

what are the problems with green marketing? And what are there remedies?

What are the developmental stages, The marketing agent of a long distance p...

The marketing agent of a long distance phone service of the PhoneLink Co Ltd sells to a potentially high usage customer wireless service on three cell phones and includes a bonus o

Strategic managemet, 1. Explain the six key criteria for strategy selection...

1. Explain the six key criteria for strategy selection by providing appropriateexamples

Define the concept of relationship marketing, Question 1: (a) Using an...

Question 1: (a) Using an example from the local context, explain how an organisation can counter negative publicity. (b) Discuss the impact that customer retention has on

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages