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Determine the major decision of marketing activities
So marketing manager concentrates on four major decision areas when planning the marketing activities, namely, (i) products, (ii) price, (iii) place (distribution) and (iv) promotion. These 4 'P' s are known as elements of marketing and together they constitute the marketing mix. All these are inter-related since a decision in one area affects decisions in other areas.
Test Marketing The seventh step is test marketing that is the stage at which the manufacture and marketing programs are introduced into more accurate marketing se
Define and explain these concepts (reach and frequency).
What is the focal point of marketing with building and delivering customer value and satisfaction? Focal point of marketing with building and delivering customer value and sati
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