Determine the flexibility of advertising tool, Marketing Management

Assignment Help:

Determine the flexibility of advertising tool

Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment. Even though the costs can be extremely large, a vast number of people can be reached with a message, so cost per contact can be the lowest of all the tools in the mix. Advertising and related media are considered at some depth in Module 12 to Module 14.

 


Related Discussions:- Determine the flexibility of advertising tool

Pricing, what are the factor that should be considered while setting pricin...

what are the factor that should be considered while setting pricing policyn..

Run two-way cross-tabulations, Question 1 (a) Recode respondents based on ...

Question 1 (a) Recode respondents based on the following: (i) Q2 into "unlikely" (1), "perhaps" (2) and "likely" (3) using the following classification: Old and New Values

Size of an advertising agency, Size of an advertising agency Size:- B...

Size of an advertising agency Size:- Both large size-agencies as well as small size agencies are available each has its own merits and demerits. Large-agencies have broad ran

Role , role of marketing an organization and society

role of marketing an organization and society

Open cover-policies, Open 'Cover: Open Cover is an insurance arrangement d...

Open 'Cover: Open Cover is an insurance arrangement designed specifically to the need of those firms which have substantial import/export turnover and frequent transactions. Such

Difficulties in marketing planning, Difficulties in marketing planning: we...

Difficulties in marketing planning: we know that "marketing planning is concerned with the identification of resources that are available and their allocation to meet objectives.

Explain about the technology and organizational structure, Explain about th...

Explain about the Technology and Organizational Structure. Technology and Organizational Structure: Technology affects the Human Resource Structure as within the given wa

Strategy selection, key criteria for strategy selection by providing approp...

key criteria for strategy selection by providing appropriateexamples

What is the disadvantage of exporting in marketing, What is the disadvantag...

What is the disadvantage of exporting in marketing? The disadvantage is largely that one can be at the “ mercy ” of overseas agents and therefore the lack of control has to be

How internet is beneficial for marketing communication, How internet is ben...

How internet is beneficial for marketing communication The Internet is a distribution channel and communication medium which enables consumers and organisations to communicate

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd