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Determine the Cost Based Pricing
Under this method, price of product is fixed by adding the amount of desired profit margin to the cost of product. If a specific soap costs the marketer 8 $ and he desires a profit of 25%, the price of the soap is fixed at 8$ + (8x25/100) = 10$. While calculating the price in this way, all costs (variable as well as fixed) incurred in manufacturing product are taken into consideration.
What is pricing new products? Pricing new products: The more new products are unique and take an innovative solution to the satisfaction of a requirement the more delegat
describe management skills
Out of the following which gap arise when the sales force does not have the required knowledge, skills or capabilities to become successful on the Job. a. Knowledge gap b. Capabili
Describe the scope of marketing. The scope of marketing can be illustrated in terms of functions which a marketing manager performs. Into most of the business enterprises, ma
Product Line Pricing : Whenever a firm markets a variety of products grouped into appropriate product lines, a particular possibility in pricing arises. As the product in a part
Suppose the equation F (x, y, p, …., pn) = 0 on solving for p is expressible as (p – ƒ1) (p – ƒ2) …. (p – ƒn) = 0, Where ƒi’s are functions of x and y. Then P – ƒi = 0, I = 1, 2
CONSUMER MIND IS A BLACK BOX-DISCUSS
An example explaining all the stages of this process
DIRECT MARKETING: Meaning: direct marketing (DM) is the process by which a firm approaches its customers on one to one basis and markets its products directly to them. In con
Product mix strategies: A company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe
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