Determine the characteristics of research, Marketing Research

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Characteristics of Research:-

Characteristics of research are as below: -

1. Systematic Approach:-

Each step should on your investigation be so planned that it lead to the subsequent step.

2. Objectivity: -

It suggests that true research must attempt to find an unbiased answer to decision making problem. Its means true research have a pre-planned objective.

3. Relevancy: -

A research must be relevant according to information required and according to objective for that. It furnishes three significant tasks: -

a) It avoids the collection of irrelevant information or data and saves time and money.

b) It compares the information to be collected with researcher's criteria for action.

c) It allow us to see whether to research is proceeding in right direction.

 


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