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Question 1:
Market segmentation is the process of identifying groups of customers that tend to share similar patterns of behaviour.
Using examples, for organisations of your choice, critically determine how a segmentation approach has created value for the organisations AND for the customers.
Question 2:
You have been approached by a local manufacturer of soft drinks to give advice on its marketing planning. Prepare a report that includes:
(a) An determine of its current portfolio of products by using any portfolio management tool of your choice.
(b) The recommended product strategy for ensuring the expansion of the soft drink manufacturer.
consumer mind in a block box
David Ricardo''s theory of comparative advantage is an improvement over Adam Smith''s theory of absolute advantage.
Explain about packaging in marketing functions of physical treatment. Packaging: Packaging has become one of the necessary services of modern marketing. This acts like a m
APPLICATION OF E COMMERCE IN VALUE CHAIN INTEGRATION
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Role of source help the organization in following manner: 1) Source communication the communication to the target audience. He is the person who starts the communication proces
Kali left school and traveled toward her friend''s house at an average speed of 40 km/h. Matt left one hour later and traveled in the opposite direction with an average speed of 50
The Company President has asked your 'event planning group' to prepare a report and presentation on a possible 4 day 'get-away' for the company's TOP GUN sales leaders as of Decemb
Question: Consider you a front-line manager in a hotel. From this perspective, a) Describe the service encounter. b) discuss methods which you would use in the service e
various approaches that are followed by FMCG companies test marketing in marketing management
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