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Question 1:
Market segmentation is the process of identifying groups of customers that tend to share similar patterns of behaviour.
Using examples, for organisations of your choice, critically determine how a segmentation approach has created value for the organisations AND for the customers.
Question 2:
You have been approached by a local manufacturer of soft drinks to give advice on its marketing planning. Prepare a report that includes:
(a) An determine of its current portfolio of products by using any portfolio management tool of your choice.
(b) The recommended product strategy for ensuring the expansion of the soft drink manufacturer.
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
Solving Customer Problems in Ways They Never Imagined
Market Segmentation Market Segmentation: "Dividing a market into separate groups with different needs, characteristics, or behaviour who may require separate products or mar
prodact mix of lg company
Q. Control of Municipality over Out-door Advertising? Municipalities have been given powers to check as well as regulate outdoor-advertising in their respective municipality ar
Question: "Your most precious possession is not your financial assets. Your most precious possession is the people you have working there, and what they carry around in their h
ASSIGNMENT
What is Psychographic or Psychological Segmentation? Psychographic/Psychological Segmentation: A Psychographic or Psychological characteristic taken as to inner character
Question 1: (a) How does the marketing mix help to ensure that marketing effort is effective? (b) Explain in details the elements of marketing mix. Question 2: (i)
Q. Effect on Prices in advertising? Effect on Prices:- The supporter of advertising quarrel that advertising helps to reduce prices Advertising results in decrease of per uni
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