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Question 1:
Market segmentation is the process of identifying groups of customers that tend to share similar patterns of behaviour.
Using examples, for organisations of your choice, critically determine how a segmentation approach has created value for the organisations AND for the customers.
Question 2:
You have been approached by a local manufacturer of soft drinks to give advice on its marketing planning. Prepare a report that includes:
(a) An determine of its current portfolio of products by using any portfolio management tool of your choice.
(b) The recommended product strategy for ensuring the expansion of the soft drink manufacturer.
Explain the term - Promotion Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive me
State the marketing communications tools There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selli
What is internal marketing? Internal Marketing: Holistic marketing includes internal marketing, making sure that everyone into the organization embraces suitable marketing
remidies or green marketing
Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their business
Should video game companies continue to alter their products to include other functions, such as e-mail
Use Newhouse (1970) nonprofit hospital's utility model to maximize U(Q, q) where Q=Quantity and q=quality with zero-profit constrain. You may assume there is an inverse demand P(Q)
code
According to the 2008 Transparency International corruption perception report, Mauritius is ranked 43rd with a score of 5.5 out of 10 and the best among African countries just
Explain the various approaches that are followed by FMCG companies in test marketing
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