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Question 1:
Market segmentation is the process of identifying groups of customers that tend to share similar patterns of behaviour.
Using examples, for organisations of your choice, critically determine how a segmentation approach has created value for the organisations AND for the customers.
Question 2:
You have been approached by a local manufacturer of soft drinks to give advice on its marketing planning. Prepare a report that includes:
(a) An determine of its current portfolio of products by using any portfolio management tool of your choice.
(b) The recommended product strategy for ensuring the expansion of the soft drink manufacturer.
The assessment for this module is to produce the elements of a sales plan. The case study assesses your understanding and ability to construct a sales presentation plan and correct
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how do shoppers stop develop its demand forecasting
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David Ricardo''s theory of comparative advantage is an improvement over Adam Smith''s theory of absolute advantage.
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1. Define international marketing and furnish its features. 2. avid Ricardo's theory of comparative advantage is an improvement over Adam Smith's theory of absolute advantage.
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