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Question 1:
Market segmentation is the process of identifying groups of customers that tend to share similar patterns of behaviour.
Using examples, for organisations of your choice, critically determine how a segmentation approach has created value for the organisations AND for the customers.
Question 2:
You have been approached by a local manufacturer of soft drinks to give advice on its marketing planning. Prepare a report that includes:
(a) An determine of its current portfolio of products by using any portfolio management tool of your choice.
(b) The recommended product strategy for ensuring the expansion of the soft drink manufacturer.
ZEZ Company is in the business of designing and printing bottle labels for soft drinks distributors. The company is, at present, facing very difficult times as recessionary economi
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(a) Since APPL and MSFT account for the entire large cap technology component of S&P 500 and their proportion of index is based on their weights, this large cap technology sector
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The straight line y=x+3 cuts the circle x^2+y^2-6x-4y-3=0 at points P and Q, where Q lies in the first quadrant. Calculate the coordinates of P and Q. Then, state the coordinates
case study questions to be answered.
marketing strategies
Creative Skills and New Ideas:- Creativity is the major element of advertising. If the ad-agency is competent of generating new ideas which are creative and profitable then such a
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