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Determine in brief about Marketing communications
Marketing communications are a management process through which an organisation engages with its numerous audiences. By understanding an audience's communications environment, organisations seek to develop and present messages for their identified stakeholder groups, prior to evaluating and acting upon the responses. By conveying messages that are of significant value, they encourage audiences to offer attitudinal and behavioural responses.
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A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
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Market Ef ficiency Market efficient is a market in which the prices of the assets or privacies fully reflect all available information. When new information comes wh
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