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Determine in brief about Marketing communications
Marketing communications are a management process through which an organisation engages with its numerous audiences. By understanding an audience's communications environment, organisations seek to develop and present messages for their identified stakeholder groups, prior to evaluating and acting upon the responses. By conveying messages that are of significant value, they encourage audiences to offer attitudinal and behavioural responses.
Question : a) Discuss the importance of public Relations (PR) as an organizational function. a) Elaborate briefly the techniques and tools that can be employed by mana
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Task of management team responsible for marketing communications Main task facing the management team responsible for marketing communications is to decide following: 1. w
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As an interviewer, i need a list of at least 10 appropriate questions to discuss ask this person.
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what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
Q. Evaluate the effectiveness of goodwill Advertisement ? Goodwill ads are issued to develop the image of the organization in the long run. The intention of these ads is to imp
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