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Determine in brief about Marketing communications
Marketing communications are a management process through which an organisation engages with its numerous audiences. By understanding an audience's communications environment, organisations seek to develop and present messages for their identified stakeholder groups, prior to evaluating and acting upon the responses. By conveying messages that are of significant value, they encourage audiences to offer attitudinal and behavioural responses.
State the classification of Product Product can be broadly classified on the basis of (1) use, (2) durability, and (3) tangibility . Let's have a brief idea about various ca
what are the faciliting functons of marketing
Advantages of packaging: advantages of the packaging may be divided into three parts: Advantage to manufactures: advantages of the packaging available to manufactures are as
one primary segmets and two secondary segments
What are the disadvantages of licensing in marketing? The disadvantages of licensing are as given below: • Restricted form of participation certainly to length of agreement,
This is a practice where one firm sells the similar product at several prices in several markets.
How many types of participants are significant in distribution channels? There are following types of participants are significant in distribution channels as given below:
As the opening vignette indicates, The Mayo clinic has been built as one of the most powerful services brands on its firmly held belief and focus on the experience of the patient.
BC4 is a manufacturer of bedroom furniture with four factories in the south of the country. As a result of declining company financial performance, the Managing Director (MD) engag
Penetration Pricing This term is refers to a pricing strategy that dictates that the price of an item being introduced into a market should be set as low as possible to develop
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