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Question 1 Detail the process of marketing a product
Question 2 Write a long note on the budgets of company advertising
Question 3 Write a long note on advertising as information
Question 4 Write a long note on the responsibilities of advertising managers
Question 5 Write a long note on the rules of financial public relations
Question 6 Define public affairs
Question: "If a decade ago, we had had a greater understanding of the business and organizational dynamics of technology, I think we would now have an even greater payback from
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What is the function of exchange in buying and assembling of marketing? Buying and Assembling in Marketing: Procurement of raw materials, finished or semi-finished product
need of documentation in international business
various approaches that are followed by fast moving consumer goods companies in test marketing
(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV. To explain the process, use the example of one of the subsequent events: (i
Determine the elements of the marketing mix Promotion is hence one of the elements of the marketing mix and is responsible for communication of the marketing offer to the targe
Introduction Stage Because the product-development stage of the PLC was observed at the starting of the chapter, to explore in more detail the first stage at this point is the
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Question: (a) Give five differences between the selling concept and marketing oriented concept. (b) Define the roles of advertising, sales promotion, personal selling and pu
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