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Question 1 Detail the process of marketing a product
Question 2 Write a long note on the budgets of company advertising
Question 3 Write a long note on advertising as information
Question 4 Write a long note on the responsibilities of advertising managers
Question 5 Write a long note on the rules of financial public relations
Question 6 Define public affairs
Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y
depict the concept of line stretching and the three uses for it?
various approaches of test marketing
factors which decide the broad area of scientific activity
various approaches that are followed by FMCG companies test marketing in marketing management
Jack is deciding how to spend the $6 budget he has allocated for today's telephone calls. There are only two people he intends to call: his girlfriend Jill, and his old high scho
Define Marketing Environment. The Marketing Environment: Factors and forces at outside marketing, affects marketing management’s capability to maintain and develop
Question 1: (a). Define the term "marketing" and explain the five key tasks of marketing (b). Indicate the differences and similarities between the following terms: marke
Question: (a) "The purpose of a company is to create a customer ... The only profit centre is the customer". In light of the statement define customers and explain the importa
Determine the Concept of elasticity of demand Decision-making point of view, though, the knowledge of only the nature of relationships isn't sufficient. What is more significa
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