Desk based research, Marketing Management

Assignment Help:

Jamieson (1997) suggests that Australia's ability to identify and capture the considerable opportunities which will continue to emerge in the Asian region will play a significant role in determining our place in the new global economy. As Australia's economic development is very much linked with Asia, more and more Australian expatriates and business people need to deal with Asian counterparts. Australian business organisations therefore need to analyse the particular country's political-economic situation, and cultural values, and educate people in cross-cultural differences before they go abroad. This is a main ingredient for successful business relations, negotiation, communication and the development of trust. Minter (2008) argues that the managers are transplanted to international business culture with little or no training and the major tool used in the selection method is the interview process and consequent judgmental impressions made by those screening the candidate.

Instruction

Using both literature and research data (existing survey research):

1. Conceptualize and highlight issues surrounding selection and preparation of Australian Managers for cross border assignments.

2. Raise questions about the criteria used for selection of managers and the essential preparation methods employed by the international firms.

3. Address some of the causes of the current situation of premature return of expatriates, including a discussion of the importance of selection criteria and cross cultural training and their effectiveness.

4. Suggest many future research questions to further understand how the wrong selection and preparation could flop cross border assignments.


Related Discussions:- Desk based research

Case let, how should shoppers'''' Stop develop its demand forecast?

how should shoppers'''' Stop develop its demand forecast?

What are the functions of advertisement in marketing, What are the Function...

What are the Functions of Advertisement in Marketing? Functions of Advertisement: a) Enhance the market potential. b) Increase the sales. c) Communication to target

Marketing and Brand Management, For this Final Project, imagine that an org...

For this Final Project, imagine that an organisation that owns and manages a brand is experiencing a critical downturn in its business. The organisation needs to expand its brand o

Target market, T arget Market This is the collection or populat...

T arget Market This is the collection or population of customers or consumers that an organization has in mind as the primary audience for its goods or services and to

Channel - management decisions, Channel - management decisions: after a co...

Channel - management decisions: after a company has chosen alternative, individual   intermediaries' must be selected trained, motivated, and evaluated. Channel arrangements must

Uses of sales promotions, Uses of sales promotions: 1.       For facili...

Uses of sales promotions: 1.       For facilitating introduction of new products, 2.       For retrieving lost accounts, 3.       For overcoming a unique competitive situ

International Marketing, David Ricardo''s theory of comparative advantage i...

David Ricardo''s theory of comparative advantage is an improvement over Adam Smith''s theory of absolute advantage.

Brand promotion, Can brand promotion technique benefit an organization by i...

Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?

Explain the uses of communication, Explain the uses of Communication C...

Explain the uses of Communication Communication can be used for numerous additional reasons. Tasks of informing, persuading and reinforcing and differentiating are, primarily,

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd