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Question 1:
A new brand of soap has been developed that has no drying effects on the skin, has a refreshing and pleasant smell, looks attractive, and yet is a more effective cleaning agent. It can be produced at no greater cost than the two brands that the company already markets.
Make essential assumptions and discuss the pricing process by identifying the necessary tasks and the primary questions at each stage to ultimately arrive at an appropriate price.
Question 2:
Show the different approaches a marketer could adopt when designing a physical distribution system.
What is Place Utility in marketing? Place Utility: This utility is given when a marketer gives the product at locations preferred through the all customers. Domino’s pizza
What is Concept Testing Strategy Development? Concept Testing: To estimate ideas properly. This may be essential to test product concepts testing is a phase in that a sma
Question 1: Evaluate the concept of the "product life cycle" (PLC) as a strategic management tool. Use examples to show how components of the marketing mix alter and change in
Question: (a) What is meant by marketing research? What are the main sources of data which should be included in a research brief? (b) What is consumer black box? How many
Q. Explain briefly Social, ethical, legal& economical aspect of advertising. Answer: - Social aspect of advertising- Advertising affects a variety of aspects of social and cult
The financial plan consists of a 12-month profit and loss projection, a four-year profit and loss projection (optional), a projected balance sheet, a cash flow projection and a bre
What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
Question: (a) "Consumers have both innate and acquired needs." With reference to examples you are familiar with, differentiate between these two types of needs. (b) "Tho
Q: What types of common cause variation and special cause variation are evident in this case? Q: Of Deming's "5 Deadly Diseases," please describe how each of the following di
customer mind is a black box dicuss
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