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Question:
a) Many Marketing Managers have their favorite research techniques. Some maintain that the only way to collect primary data is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research involves quantitative measures. How far do you agree with this statement? Justify your answer.
b) Describe which method/s of primary data collection you would use to gather information regarding guests' preferences. Justify your answer.
I need help in answering questions 4 a & 4b. Q4a : 400 words Q4b :400 words Please provide 3 references, (APA format) My TB is Marketing Management by Philip Kotler & Kevin Kell
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Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
approaches followed by FMCG in test marketing
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I request to be removed from your accounts. I do not wish to have your services---question #Minimum 100 words accepted#
cost plus pricing
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