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Question 1:
(a) Define the term "Marketing Research". (b) Marketing Research is classified under Problem identification research and Problem-solving research. Differentiate between Problem identification research and Problem-solving research. (c) Describe the uses of Marketing Research. (d) Describe how Marketing Research is related to the Marketing Concept.
Question 2:
(a) The Coca Cola Company has asked you to conduct online focus group with worldwide heavy users of soft drinks. Which problems would you foresee with starting up such worldwide online focus groups?
(b) Compare and contrast the unique characteristics and advantages/disadvantages of the in-depth and focus group interviewing techniques.
Explain Lifestyle and Psychographic Segmentation and benefit segmentation in regard to consumer behaviour. Ans: For several years demographics have governed how communication t
list out the secondary source of informatieon while pursing the market research ?
Critically evaluate the impact of globalisation (i) Analyse how globalisation influenced policies and decision making on State Bank of India. (ii) Critically undertake the u
If the populate is not well defined and does not fit to the object of research study then an error occurs. In other words selection of an inappropriate population causes this error
Problem 1 Define international marketing. Explain the need and significance of international marketing. Meaning Need Significance Problem 2 Why shou
Questions Explain the ways that primary research in an economically developed nation might differ from research in a developing nation. Compare two specific countries, and u
Q. Explain different market segments in given problem? You should identify two competing products or services that aim at different market segments. Ideally one of these should
Services Policy : When Indian firms render services to foreign parties, they would be exposed to payment risks similar to those involved in export of goods. Services Policy offers
How do I find information for a pest analysis, political information in particular? I don''t know where to begin.
Bill Rate : Bill rate may also be either bill buying rate or bill selling rate. Let us discuss them in detail. i) Bill Buying Rate: This rate is applied when a foreign bill is p
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