Describe the use of forward questions in questionnaire, Marketing Research

Assignment Help:

Describe the use of forward questions in questionnaire development.

Answer

Questionnaire can be divided in three major parts generally: forward and opening questions; generic information questions; specific information questions. Forward and opening questions are highly significant in gaining respondents' trust and making them feel comfortable with study. It also improves response rate among the respondent if they find it worthwhile and interesting. Questions pertaining to opinion can give a good start to most questionnaires as everyone likes to give some opinion about issues at hand. At instances, when it is essential to qualify a respondent (which is determine if they are part of the defined target population), opening questions can act as qualification questions.

 


Related Discussions:- Describe the use of forward questions in questionnaire

Selecting the research problem, The research problem undertaken for study m...

The research problem undertaken for study must be carefully selected. The task is a difficult one although it may not appear to be so. Help may be taken from as research guide in t

Textil, four trends in the macro/market environment that will have or recen...

four trends in the macro/market environment that will have or recently had an influence on textile industry

Defective population definition, If the populate is not well defined and do...

If the populate is not well defined and does not fit to the object of research study then an error occurs. In other words selection of an inappropriate population causes this error

Explain the cognitive involvement profile, Q. Explain the cognitive involve...

Q. Explain the cognitive involvement profile? The perceived significance of the potential negative consequence of a bad purchase. The likelihood of making a bad purchase

Why marketer need to understand customer evaluation process, Q. Why must a ...

Q. Why must a marketer need to understand the customer evaluation process? The answer lies in the type of information that the marketing team needs to provide customers in diff

Export declaration , Export Declaration : 'Every exporter must make a true...

Export Declaration : 'Every exporter must make a true declaration in the prescribed form. The declaration is mandatory and includes: i) The full export value of the goods; or

Ecgc schemes for covering exchange risks, ECGC SCHEMES FOR COVERING EXCHANG...

ECGC SCHEMES FOR COVERING EXCHANGE RISKS: The ECGC has evolved two schemes to provide greater protection to exporters of capital goods and turnkey project against the risk of fluc

Jobbers, total jobbers in India ?

total jobbers in India ?

Types of cognitive involvement, Types of cognitive involvement Cogniti...

Types of cognitive involvement Cognitive involvement - where a person is enthused to learn all s/he can about the product. Product involvement > the consumer's stage

Refund of central excise, REFUND OF CENTRAL EXCISE : Refund of central exc...

REFUND OF CENTRAL EXCISE : Refund of central excise is an important fiscal incentive for export promotion. As you know, exports should not bear the burden of indirect taxes. Hence

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd