Describe the use of forward questions in questionnaire, Marketing Research

Assignment Help:

Describe the use of forward questions in questionnaire development.

Answer

Questionnaire can be divided in three major parts generally: forward and opening questions; generic information questions; specific information questions. Forward and opening questions are highly significant in gaining respondents' trust and making them feel comfortable with study. It also improves response rate among the respondent if they find it worthwhile and interesting. Questions pertaining to opinion can give a good start to most questionnaires as everyone likes to give some opinion about issues at hand. At instances, when it is essential to qualify a respondent (which is determine if they are part of the defined target population), opening questions can act as qualification questions.

 


Related Discussions:- Describe the use of forward questions in questionnaire

Forward rate -exchange rate, Forward Rate : The rate quoted for delivery o...

Forward Rate : The rate quoted for delivery of foreign exchange in future at some agreed date, i.e., when the value date is more than two business days in future, is called the fo

Price changes, what will be the reaction of a buyer about this price change...

what will be the reaction of a buyer about this price changes?

Objectives-cargo insurance, OBJECTIVES After studying this unit, you sh...

OBJECTIVES After studying this unit, you should be able to : 1. describe the need of cargo insurance in international business; 2. explain various kind of perils covered

Distinction between spot and forward rates, Distinction between Spot and Fo...

Distinction between Spot and Forward Rates : You have learnt what spot and forward rates are. Let us now explain the distinction between both rates. Spot rates are applicable on t

Objectives-shipment of export cargo, OBJECTIVES After studying this Uni...

OBJECTIVES After studying this Unit, you should be able to: 1.  Explain stages involved in export cargo shipment 2.  Discuss the policy for Central Excise Rebate on expor

Procedures-export trade control and licensing, PROCEDURES : Export is cons...

PROCEDURES : Export is considered as an engine of economic growth. Government make all out efforts to promote exports. At the same time, the export of essential commodities needs

Importance of exports , IMPORTANCE OF EXPORTS  : Look at Table for clear u...

IMPORTANCE OF EXPORTS  : Look at Table for clear understanding of India's Exports Imports and Trade Balance. The table shows that India's Trade Balance was -2 Crores during 1950-5

State advantages and disadvantages of quota sampling, State advantages and ...

State advantages and disadvantages of Quota sampling These quotas are assigned in a way that there remains resemblance between quotas and populations with respect to characteri

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd