Describe the use of forward questions in questionnaire, Marketing Research

Assignment Help:

Describe the use of forward questions in questionnaire development.

Answer

Questionnaire can be divided in three major parts generally: forward and opening questions; generic information questions; specific information questions. Forward and opening questions are highly significant in gaining respondents' trust and making them feel comfortable with study. It also improves response rate among the respondent if they find it worthwhile and interesting. Questions pertaining to opinion can give a good start to most questionnaires as everyone likes to give some opinion about issues at hand. At instances, when it is essential to qualify a respondent (which is determine if they are part of the defined target population), opening questions can act as qualification questions.

 


Related Discussions:- Describe the use of forward questions in questionnaire

Explain about freudian theory, Freudian theory: _ The idea that much of...

Freudian theory: _ The idea that much of human behaviour stems from a fundamental conflict between a person's desire to gratify his/her physical needs and the necessity to func

Central excise formalities, CENTRAL EXCISE FORMALITIES : It is a common pr...

CENTRAL EXCISE FORMALITIES : It is a common practice all over the world that the exports are not to bear the burden of indirect taxes. Export goods are either exempted from such t

Purchase discount of foreign bills, Purchase Discount of Foreign Bills : P...

Purchase Discount of Foreign Bills : Purchase or discount facilities in respect of export bills drawn under confirmed export contracts are generally granted to exporters who enjoy

Purpose of review, Purpose of Review The reasons for review of related l...

Purpose of Review The reasons for review of related literature are: 1.To gain a background knowledge of the research topic. 2. To identify the concepts relating to it pote

Specific voyage policy, Specific Voyage Policy : A Voyage Policy covers th...

Specific Voyage Policy : A Voyage Policy covers the risks that may arise during a journey from specific place to another. The terms and conditions of the insurance are set out in

Perception, discuss perception of risk is critical to the customer whem mak...

discuss perception of risk is critical to the customer whem making a puchase decision.

Comparison between sampling errors and non sampling errors, a.Sampling erro...

a.Sampling error is measurable while it is not easy to measure a non sampling errors. b.Sampling error decrease as the sample size increase. This is not necessarily so in the ca

Analyse how globalisation influenced policies of a bank, Critically evaluat...

Critically evaluate the impact of globalisation (i)  Analyse how globalisation influenced policies and decision making on State Bank of India. (ii) Critically undertake the u

Give a overview of organizational buying behavior, Q: Give a descriptive ov...

Q: Give a descriptive overview of organizational buying behavior? Ans: Selling strategies that objective the organisational customer and use the concept of the buying centre bu

Research problem, A research problem in general refer to some difficulty wh...

A research problem in general refer to some difficulty which a researcher experiences in the context of either a theoretical or practical situation and wants to obtain a solution f

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd