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Describe the use of forward questions in questionnaire development.
Answer
Questionnaire can be divided in three major parts generally: forward and opening questions; generic information questions; specific information questions. Forward and opening questions are highly significant in gaining respondents' trust and making them feel comfortable with study. It also improves response rate among the respondent if they find it worthwhile and interesting. Questions pertaining to opinion can give a good start to most questionnaires as everyone likes to give some opinion about issues at hand. At instances, when it is essential to qualify a respondent (which is determine if they are part of the defined target population), opening questions can act as qualification questions.
list out the secondary source of informatieon while pursing the market research ?
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