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Problem :
a) A company's total marketing communications mix-also called its promotion mix-consists of the specific blend of five different parts. Name and describe these parts.
b) One of the hardest marketing decisions that a company faces, is how much to spend on promotion. Name and explain two common methods used to set the total budget for advertising.
c) Overview the promise and challenges that e-commerce shows for the future.
d) Briefly describe the three types of Vertical Marketing Systems.
e) How do environmentalism and consumerism affect marketing strategies?
Creative Skills and New Ideas:- Creativity is the major element of advertising. If the ad-agency is competent of generating new ideas which are creative and profitable then such a
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Question 1 Describe the stages in consumer decision making process Question 2 Define Product line and its strategies Question 3 Write a short notes on Ste
marketerinvolvment
Richard Branson launched Virgin Atlantic Airways to take on overpriced British Airways. The first Virgin flight, on June 22, 1984, took off loaded with celebrities and media. The
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State the marketing communications tools There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selli
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