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Problem :
a) A company's total marketing communications mix-also called its promotion mix-consists of the specific blend of five different parts. Name and describe these parts.
b) One of the hardest marketing decisions that a company faces, is how much to spend on promotion. Name and explain two common methods used to set the total budget for advertising.
c) Overview the promise and challenges that e-commerce shows for the future.
d) Briefly describe the three types of Vertical Marketing Systems.
e) How do environmentalism and consumerism affect marketing strategies?
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explain the various approaches that are followed by FMCG companies in test marketing?
What is Place Strategies? Explain about such in details. Place Strategies: Economic, reliable and efficient transportation and distribution of goods and services has play
Define the term Public Relation in briefly. Meaning of Public relations or PR is the management of internal and external communication certainly of an organization to create
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The selected program/event should address the following areas: • A social need that is specific to the Dallas community • Highlights the partnership of business and community •
Problem 1 (a) The development of inter-organizational relationships is best known through personal selling rather than through exhibitions and trade shows. Explain. Proble
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