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(i) Compare the categories of electronic commerce and explain how e-commerce is changing consumer retailing and business to business transactions.
(ii) Describe the term ‘e-procurement'. Use examples to support your answer.
(iii) Assess the strategies which managers use to get successful e-commerce.
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How organizations like Pepsi response to ethical issues?
What are the rationale of transfer of technology? Describe various non-equity forms of technology transfer by TNCs and Small and Medium Enterprises
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Problem: (a) What is customer centric marketing? (b) You have been hired as a consultant by an online retailer to design a customer centric marketing campaign in order to he
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