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A) Mc Shea (2006) suggests that "multidimensional IT evaluation approaches correct for purely financial technique weaknesses by adding dimensions to the value problem". List three of the multidimensional approaches identified by McShea. Describe one of these approaches in detail.
B) Briefly present and describe the Technology Acceptance Model. Discuss how practitioners might use the Model in explaining and predicting system use.
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explain the various approaches that are followed by FMCG companies in test marketing
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