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Problem
a) Name and explain the five determinants that are pertinent to an individual's purchase situation.
b) Explain a purchase repertoire (or evoked set) and critically discuss how Marketing Communications might help perceptual selection.
People have a set of values, beliefs and motivations that are relatively consistent through time.
c) Explain the seven core value groups that bring about strong correlation between people's value and their purchase behavior. Explain your answer with everyday life examples.
code
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What is Brand Extension? Explain briefly. Brand Extension: A successful brand is such as a powerhouse containing adequate energy to illuminate distant territories which a
How the product line appraisal is important task?
MARKETING AND CUSTOMER VALUE Creating and delivering better customer value is the only route by which firms implement the marketing concept. Customer satisfaction is the centra
Any lady outfit looks great if it is designed with style and fits well. To take that outfit up a notch just adds accessories such as, amongst others, jewellery, handbags, scarves a
Explain about the push strategy in briefly. A pushstrategy comprises convincing trade intermediary channel members to “ push ” the product during the distribution channels to t
Explain the elements and factorsof market communication when considering the elements and factors which contribute to marketing communications, it is significant to account for
[X,D] = eig(A) given X and D find A
1. Nike is one of the most recognized and loved brands in the world. Based on the definition of a brand, how does Nike epitomize a good brand? 2. Brands grow over time, but should
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