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Problem
a) Name and explain the five determinants that are pertinent to an individual's purchase situation.
b) Explain a purchase repertoire (or evoked set) and critically discuss how Marketing Communications might help perceptual selection.
People have a set of values, beliefs and motivations that are relatively consistent through time.
c) Explain the seven core value groups that bring about strong correlation between people's value and their purchase behavior. Explain your answer with everyday life examples.
what are ten important things needed for marketing to take place?
Who are the participants of business buying process,under any Organization?
Brand E q ui t y: David Aakar described brand equity as the exclusive set of brand assets and liabilities that is connected to a brand. According to Aakar, brand equity is
5
knowing your competitors
Importance of marketing to the firm: Marketing plays an important role for the well being of a firm. This is evident from the following words of the Peter F. Ducker, "Marketing
New/Morden concept or product oriented concept of the marketing : Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a busi
Market specialization: Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only t
Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa
What are the disadvantages of joint ventures? Joint ventures also have disadvantages, which are given below: • Partners do not consist of full control of management • May
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