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Problem
a) Name and explain the five determinants that are pertinent to an individual's purchase situation.
b) Explain a purchase repertoire (or evoked set) and critically discuss how Marketing Communications might help perceptual selection.
People have a set of values, beliefs and motivations that are relatively consistent through time.
c) Explain the seven core value groups that bring about strong correlation between people's value and their purchase behavior. Explain your answer with everyday life examples.
Q. Describe how can a company divide a market into segments? O R Explain basis for market segmentation? Ans. : Market may be segmented by using several relevant
customer mind is a black box dicuss
How are public relation Support Company? Public relations also help the company to attain its full potential. They give feedback to the company through the public. This typical
Brand policies and strategies: Other brand policies and strategies are: 1. Multiple brand policy: under this policy, the manufacturer uses different brands for his
Q. Message - Source of advertisement? Message-Source:- Person who converse the message of advertiser to the target audience. Also known as brand-ambassador instance sport
Probelm 1: (a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius. (b) List and show the important elements of a co
What is Line Filling in Product Line? Line Filling: A product line can also be length though adding more items into present product range there are a few reasons for li
role of stakeholders in marketing planing
What is the way to approach the customer in personal selling process? Approaching the Customer: In this step sales person must know how to meet the outlook and what is t
The Boeing Company makes a number of different types of aircraft for the commercial airline industry, e.g., the 727, 747, 757, 767, and 777 jet models. Is there any way for Boeing
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