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Problem
a) Name and explain the five determinants that are pertinent to an individual's purchase situation.
b) Explain a purchase repertoire (or evoked set) and critically discuss how Marketing Communications might help perceptual selection.
People have a set of values, beliefs and motivations that are relatively consistent through time.
c) Explain the seven core value groups that bring about strong correlation between people's value and their purchase behavior. Explain your answer with everyday life examples.
Importance of the positioning or why positioning: 1. To create a distinctive place of a product or service in the minds of potential customers. 2. To provide a c
Define international marketing and furnish its features.
What is personal selling? Explain the term in briefly. Personal Selling: Personal Selling is the communication technique in that sales people builds the personal relation
Importance of the study of the consumer behaviour: in olden days, the importance of consumers behaviour was not realized because it was sellers in the olden days, the importance o
Tender Pricing : Business firms are frequently required to fix the prices of their products on a tender basis. It is more applicable to industrial products and products purchase
Explain in detail about the promotional activities It is hence a persuasive communication and also serves as a reminder. A firm uses different tools for its promotional activ
[1 - x] -4 [2 -2] [3z 10] [2y -3] [0 3] = [4 -u]
Question: As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
CONSUMER MIND IS A BLACK BOX-DISCUSS
1. You are provided with a file labeled "MULTIBETA11DAT," with monthly data running from January of 2006 through June of 2011. Use the data to estimate a four-variable model (by us
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