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Problem
a) Name and explain the five determinants that are pertinent to an individual's purchase situation.
b) Explain a purchase repertoire (or evoked set) and critically discuss how Marketing Communications might help perceptual selection.
People have a set of values, beliefs and motivations that are relatively consistent through time.
c) Explain the seven core value groups that bring about strong correlation between people's value and their purchase behavior. Explain your answer with everyday life examples.
Channel management in rural market: In rural distribution we need relatively longer chain distribution involving multiple channels as we have widely scattered markets. Multi
Should video game companies continue to alter their products to include other functions, such as e-mail
What are the Consumer Advertisements? Consumer Advertisement: • Consumer durable • Consumer services • TV, Radio, Newspapers, Magazines etc.
people have a peculiar behaviour over a product and why is it so.How a product is altered to attract customers? What are the techniques companies follow to retain and add new custo
Question 1: (a). Elaborate using examples, two advantages the internet provides to direct marketers. (b). Apart from online marketing as a form of direct marketing, de
Define International Marketing and furnish its features
What is Product Strategies? Product Strategies: The product is one of the most significant elements of a marketing program. A company is generally called by the products
Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss
What is Product Line Pricing? Product Line Pricing: Strategic Marketing has led firms to take on segmentation and diversification strategies that have results within the
Q. Described different levels of market segmentation? Ans.: The beginning point for segmentation is mass marketing. In mass marketing, the seller engages in mass produc
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