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Describe the sales forecasting process.
Sales assumptions are a group effort. Marketing and Sales personnel usually provide assessments of demand and the competition. Production personnel typically provide approximation of manufacturing capacity and other production constraints. Top management will create strategic decisions affecting the firm as a whole. Financial managers coordinate, analyze and collect the sales forecasting information.
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aggressive policy
For what kinds of needs do you think a firm would issue securities in the money market versus the capital market?
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