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Question 1
a) Explain a purchase repertoire (or evoked set) and suggest how Marketing Communications might assist perceptual selection.
b) Show the seven core value groups and identify their prime core values.
Question 2
You are a financial analyst in a large organization and you are asked to prepare a brief paper outlining the main ideas behind marginal analysis to be published in the house-journal. Besides, you are recommended to state the main drawbacks related with this approach and why it is a rare method among organizations which implement it.
Question 3
a) Describe the role of internal Marketing Communication.
b) Explain the elements of strategic credibility.
Problem 1: Describe what CPA calculates? Show any five advantages and disadvantages of CPM CPA explanation Advantages of CPM Disadvantages of CPM Problem 2
Explain about creation and storing Creation of new knowledge is mainly through problem solving, innovative programmes and conversion of implicit knowledge to explicit knowledge
how cultural environment affect human resource management
It is considered that though the overall achievement of the students was not affected by the coeducational framework, there appear some drawbacks for girls when considering their p
Q. What is the role of Advisor? Advisor: it is said that the personal management is not a line responsibility but a staff function. But a personal manager performs his funct
What motivates you to put forth your greatest effort Disabuse the interviewer of the suspicion that generous salary, gigantic title, and corner office are your main motivators.
Question: (a) The importance of sales objectives is to give the sales person goals. This helps ensure that corporate goals are met and assists sales force members to plan and
summary
Essential of a good appraisal system: a sound appraisal system should completely with the following: 1. Reliability and validity: the system should be both valid and reliable
Career management: career management is the process of designing and implementing goals plans and strategies to enable the organization to satisfy employee needs while allowing in
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