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Question 1
a) Explain a purchase repertoire (or evoked set) and suggest how Marketing Communications might assist perceptual selection.
b) Show the seven core value groups and identify their prime core values.
Question 2
You are a financial analyst in a large organization and you are asked to prepare a brief paper outlining the main ideas behind marginal analysis to be published in the house-journal. Besides, you are recommended to state the main drawbacks related with this approach and why it is a rare method among organizations which implement it.
Question 3
a) Describe the role of internal Marketing Communication.
b) Explain the elements of strategic credibility.
what motivation important?
Question 1: "Human Resource planning is vital for any organisation." (a) Explain the process of Human Resource Planning. (b) Explain and discuss the main aims of human resou
Q. Human approach to job design? Human approach: the Human relations approach recognized the need of design jobs which are interesting and rewarding. In the past two decades mu
Question 1: (i) Why and how may self-managed teams and groups be effective? What makes them attractive and unattractive to management and to the individual employee? (ii)
examine the general overview of jp morgan''s hiring Chinese princelings becomes a royal pain.
Advantages of the selection tests: 1. Selection tests are standardized & unbiased methods of soliciting information about the prospective employees. 2. Selection tests can
Problem 1: Discuss the impact of the following issues on managing human resources in an organisation: (i) Intensified competition (ii) Ethics. Problem 2:
Q. Punitive suspension - disciplinary action? Punitive suspension: under the Punitive suspension the employer prohibits the employee from performing the tasks assigned to him a
Personal Interview: Personal or face to face interviewing is a core function of marketing research much of the quality of the entire research process rests on its effectiveness.
WRITTEN COMMUNICATION : The communication process that involves written media, i.e. paper is called written communication. It involves distribution and delivery of papers. Two bas
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