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Question 1:
(a) Discuss any five factors that need to be considered when drafting an offer.
(b) Once the offer has been drafted, what could be done to make that offer more appealing?
Question 2:
(a) Discuss why a consumer direct marketing firm should evaluate the cultural factors before entering an international market.
(b) Outline the importance of customer equity and explain how a direct marketing firm can differentiate its customers according to its profit goals.
Question 3:
(a) Briefly describe the relevance of ethics and law in Direct marketing.
(b) Differentiate between consumer direct marketing and business- to business direct marketing.
Question 1: (a) Describe the Leavitt's model of change affecting a knowledge culture. (b) What type of culture is needed at the individual and managerial level in order to
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State the Government Regulation - pricing decisions Prices of some basic products are regulated by government under the Essential Commodities Act. For instance, prior to li
stages of buying process
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..physical evidence of at tea product..??
What are the sorting functions of discrepancy of assortment? The sorting function of discrepancy of assortment is performed through intermediaries who include the following act
How is accessibility to customers increased in e-commerce? Increased accessibility to customers: a. Permit people to accomplish operations without barriers of time that i
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