Describe the purpose of internal marketing, Marketing Management

Assignment Help:

Problem 1

(a) Describe the characteristics of Web sites in terms of:

- Product oriented characteristics
- Corporate oriented characteristics

(b) Describe the role of the Web site in terms of marketing communications

(c) Describe five strengths and five weaknesses attributed to Web-sites

(d) On-line public relations are just on-line advertising. Explain

Problem 2

(a) Describe the purpose of internal marketing

(b) Show the three levels organizational culture

(ii) Illustrate the importance organizational culture for successful marketing communications.

(c) (i) Describe the term ‘strategic credibility'

(ii) Explain briefly the elements of strategic credibility

(d) Describe how the functional capabilities of an organization impact upon an organization's marketing communications


Related Discussions:- Describe the purpose of internal marketing

Pricing policy, Pricing policy Pricing policy is a highly visible and k...

Pricing policy Pricing policy is a highly visible and key component of a company's marketing strategy and marketing plan. A company's pricing policy is the ultimate expression

Marketing, Screen the communication objective of your campaign

Screen the communication objective of your campaign

MANAGING TECHNOLOGY AND INFORMATION, Discuss the issues associated with ...

Discuss the issues associated with a total outsourcing of CIS for WV8.

Why is sales promotion growing, Question 1: (a) What is a communication...

Question 1: (a) What is a communication brief (or a creative brief), and how is it typically outlined? (b) Why is an IMC campaign difficult to evaluate? (c) Explain how

Explain about the age and stage in life cycle, Explain about the age and st...

Explain about the age and stage in life cycle. Age and Stage in Life Cycle: The need for various product changes along with passing of age. Life for all children and babi

Pigeonhole principle, A binary relation R from A to B is said to be a funct...

A binary relation R from A to B is said to be a function if for every element a in A, there is a unique element b in B so that (a, b) is in R. For a function R from A to B, instead

Explain about the e-commerce briefly, Explain about the e-commerce briefly....

Explain about the e-commerce briefly. Electronic commerce, also termed as e-business, a term for all types of business which are established electronically particularly over th

Importance of people and knowledge in an organization, Question: "Your ...

Question: "Your most precious possession is not your financial assets. Your most precious possession is the people you have working there, and what they carry around in their h

Distinguish between recipe costing and menu costing, Question 1: (i) E...

Question 1: (i) Explain why the control system is an important aspect of the food and Beverage management of a hotel. (ii) Discuss the necessity and importance of docum

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd