Describe the one-way communication, Marketing Management

Assignment Help:

Describe the one-way communication

By recognising different transactional and relationship needs of the target audience, marketing communications can be used to engage with a variety of audiences in such a way that one-way, two-way and dialogic communications which meet the needs of the audience are used. However don't think that all audiences want a relationship with your organisation; for some, one-way communication is just fine. Though, messages should encourage individual members of target audiences to respond to the focus organisation (or product/brand). This response can be immediate through, for instance, purchase behaviour or the use of customer care lines, or it can be deferred as information is assimilated and considered for future use. Even if information is discarded at a later date, communication will have prompted attention and consideration of the message.

 


Related Discussions:- Describe the one-way communication

How are functions of marketing program important, How are functions of mark...

How are functions of marketing program important? The initial task is to set realistic quantitative and qualitative interim and last targets for the marketing program and after

Canon comany, 3.2 Explain how distribution of Canon is arranged to provide ...

3.2 Explain how distribution of Canon is arranged to provide customer convenience

What is the job function of public relation, What is the job function of pu...

What is the job function of public relation? Introduction about Public Relation: The initial goal of a public relations department is to improve a company. Reputation of

What is the focal point of marketing, What is the focal point of marketing ...

What is the focal point of marketing with building and delivering customer value and satisfaction? Focal point of marketing with building and delivering customer value and sati

Consumer behaviour, Consumer Behaviour       Consumer buying behaviour ...

Consumer Behaviour       Consumer buying behaviour refers to the buying behaviour of final consumer's individuals and households who buy goods and services for personal consump

What do you mean by business to consumer in e-commerce, What do you mean by...

What do you mean by business to consumer in e-commerce? B2C stands for Business to Consumer ; it is a type of e-commerce. It is where the consumer accesses the system of t

FINANCIAL MANAGEMENT, explain cash flow and funds flow with suitable exampl...

explain cash flow and funds flow with suitable example from existing corporate entity for at least three years .i.e..,2008, 2009, 2010.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd