Describe the marketing audit in detail, Marketing Management

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Question 1:

Describe the marketing audit in detail.

  • Characteristics of marketing audit
  • Components of marketing audit

Question 2:

Explain consumer research process in detail.

  • Definition of consumer research.
  • Consumer research process

Question 3:

What do you understand by data collection? Also explain the several types of data collection techniques.

  • Explanation of data collection 
  • Types of data collection techniques

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