Describe the leavitts model of change, Marketing Management

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Question 1:

(a) Describe the Leavitt's model of change affecting a knowledge culture.

(b) What type of culture is needed at the individual and managerial level in order to create a conducive environment for effective knowledge management?

(c) Show the view that knowledge culture should be centrally driven.

Question 2:

(a) Differentiate between organisational learning and a learning organization.

(b) What are the majors' blocks of a learning organization and its benefits?

(c) Describe the characteristics of a learning organization as elaborated by Peter Senge in "The Fifth Discipline".


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