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Question 1:
(a) Describe the Leavitt's model of change affecting a knowledge culture.
(b) What type of culture is needed at the individual and managerial level in order to create a conducive environment for effective knowledge management?
(c) Show the view that knowledge culture should be centrally driven.
Question 2:
(a) Differentiate between organisational learning and a learning organization.
(b) What are the majors' blocks of a learning organization and its benefits?
(c) Describe the characteristics of a learning organization as elaborated by Peter Senge in "The Fifth Discipline".
As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to
What is Concept Testing Strategy Development? Test Marketing: Throughout this stage the product is in fact tried out in selected Market Segments only based upon the result
Explain about existence of marketing as an indispensable activity. Existence of Marketing: Marketing is as old as mankind that a young child trying to persuade his mother
hitting competitive brands may leave a negative impression on the customers? Justify your answer.
Question 1: Consumer buying behaviour is based on the degree of buyer involvement and differences among brands. Assume that you are in the process of buying the latest cruise
Describe the role for marketing communications It leads to a new form of and role for marketing communications, and to a vision that an organisation's entire marketing communic
Question: With the recent upsurge in inflation pressures, there has been growing concern expressed by consumer groups, unions and opinion leaders about the erosion purchasin
What media are availabe for advertisers There is a great variety of media available to advertisers. Every media type (for instance television, radio, newspapers, magazines, pos
Q. Explain about Stero-typing in Advertising? Stereotyping demotes to presenting a group of people in certain roles only. Advertising has inward criticism for stereotyping wome
cover letter
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