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Question 1:
Consumers must constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncertain, the consumer perceives some degree of risk in making a decision.
(a) What is meant by "perceived risk"? (b) Briefly describe the six types of perceived risk.(c) Explain the strategies used by consumers to handle risk.
Question 2:
Motivation is the driving force produced by a state of tension, as a result of unfulfilled needs, that impels individuals into action.
Describe the key characteristics of consumer motivation.
How should Shoppers? Stop develop its demand forecasts?
what is down-market stretch?
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INTRODUCTION -MIS The term Management Information System (MIS) is of relatively recent origin and is widely adopted following the accelerated use of computers in the early 19
Explain about the Price Leadership. Price Leadership: Price leadership strategy prevails within oligopolistic markets one member of the industry, due to its size or comma
The first five years of operation target marketare people aged between (2- 67) years old. The demographic age of KualaLumpur population shows that: 0-14years: 29.6%(male4
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