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Question 1:
The term "Below the Line Media" refers to the non-commission paying advertising media like direct mail, sales literature, point of sale display material, exhibitions but not public relations.
a). Write down the main characteristics of direct mail advertising. b). Elaborate on any five types Point of sales display materials.
Question 2:
A creative strategy focuses on what the advertising message will say or communicate and guides the development of all messages used in an advertising campaign. Some of the best known approaches include:
i). Unique Selling proposition approach ii). Brand image approach iii) Positioning approach iv) Generic brand approach v) The resonance approach
Use real life examples to explain and illustrate the above mentioned approaches.
Question 3:
a). Describe in details the importance of Television advertising.
b). Elaborate on at least ten such issues that must be taken into consideration in order to produce an effective TV commercial.
Define the Exchange process Exchange process is developed and managed by researching consumer/ stakeholder needs, identifying, selecting and targeting particular groups of stak
development and marketing core concepts
assess the impact of fiscal and monetary policy on business organisation and their activities ?
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meaning of regional products or definition of regional products
What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi
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Elaborate the term packaging? Even after the branding and development of product that product desires arise to fulfil all the other aspects of marketing mix. But most physical
add and subtract 4/6^t-1 + 3/6^t-1
ZEZ Company is in the business of designing and printing bottle labels for soft drinks distributors. The company is, at present, facing very difficult times as recessionary economi
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