Describe the formulation of sales organization, Marketing Management

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Problem 1:

Describe the formulation of Sales organization.

Explanation of sales Organisation

  • Step 1 - Sales Strategy
  • Step 2 - Marketing Strategy
  • Step 3 - Sales Force Design

 

Problem 2:

Explain the types of sales strategies.

  • Relationship strategy
  • Double-win strategy
  • Instant service
  • Hard sell vs. soft sell strategy
  • Integrated sales strategies
  • Client-centered selling strategy

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