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Q. Describe the Dividend Yield Method?
Dividend Yield Method: - This process is based on the assumption that when an investor invests in the equity shares of a company he expects to get a payment at least equal to the rate of return prevailing in the market. The equation is:
Ke = DPS/ MP X 100
Ke = Cost of Equity Capital
DPS = Dividend Per Share
MP = Market Price Per Share
Many practitioners feel that instead of using only on-the-run issues, all treasury coupon securities and bills are to be used for constructing the theoretical spo
How to use integrated promotional mix to achieve marketing objectives
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