Describe the dimensions of service quality, Marketing Management

Assignment Help:

Problem :

As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context,

a) Describe the dimensions of service quality.

b) Explain the strengths and weaknesses of the SERVQUAL instrument.

c) Describe why service quality has become an important issue in tourism and hospitality marketing.


Related Discussions:- Describe the dimensions of service quality

Environmental Apprisal, Why is environmental appraisal important for an org...

Why is environmental appraisal important for an organization

Idea screening - new product development, Idea Screening In the new-pro...

Idea Screening In the new-product development process, the second step is idea screening which involves screening new manufacture ideas to spot good ideas and discard poor ones

Why is green or environmental marketing important, Why is green or environm...

Why is green or environmental marketing important? Green marketing is important since the mankind has restricted resources upon the earth, along with that he/she should attem

Buying decision process, Q.  Described briefly the steps in buying decisio...

Q.  Described briefly the steps in buying decision process. Ans.: The marketing scholars have developed a "stage model" of the buying process. The consumer passes via 5 stag

Nature of the marketing, Nature of the marketing: 1.      Specialized ...

Nature of the marketing: 1.      Specialized business function: in the early days, the selling function did not call for any specialized skills as the sales could have been a

Solve the example using costing techniques, Roux ski is a company that spec...

Roux ski is a company that specializes in the manufacture of ski pants. The senior management accountant has been asked to advise the board of directors on a production and sales p

Research methodolgy and statistical anaysis, differentiate between histogra...

differentiate between histogram and histograms,correlation and regression

Product planning, Product Planning : To perform the responsibilities th...

Product Planning : To perform the responsibilities the marketing managers follow  a  marketing  process  and  the  product managers  come  up  having  a marketing plan for indi

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd