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Question 1:
To what extent can the Marketing Concept guarantee business success in today's highly competitive business environment?
Question 2:
(a) Define the term market segmentation and critically identify the process and criteria for market segmentation.
(b) Differentiate between market segmentation, targeting and positioning. Explain why do firms engage in segmentation and what are the benefits that a firm can gain from targeting.
Question 3:
(a) With appropriate examples show how important packaging is to the success of a product.
(b) Show how packaging relates to other elements of the marketing mix.
Question 4:
a) Define the following terms: i. Consumer ii. Consumer Behaviour
b) Describe the consumer buying decision making process and discuss its importance for marketers.
Problem 1 "The outside world is usually considered as a domain of threat and opportunity. So the context in which organization see themselves against the outside world is extre
Q.How marketing & business are changing? Ans.: Companies should adopt a clear vision of the right direction in which to take their brands and challenged marketing c
Question 1: "Various factors have created a need for businesses to move from a Traditional Marketing approach to a Relationship Marketing one." (a) Describe this statement.
How is customer satisfaction measured in marketing? Customer satisfaction measures how suitably a company’s products or services convene or exceed customer expectations. Such e
Determination process: Estimating the demand for the product: the first step in determining the price of a new product is to estimate the anticipated demand of the product. H
How can I write assagment about franchises company?
defition of place
Quantitative Techniques Q4. Find elasticity of demand of the function x=150-5P at (1) P=15, (2) P=20. (5 marks) Q5. Find dy/dx of the following cases 1. y=x2 log x. 2. log x /x. (
explain above
Question: "The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. H
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