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Question 1:
To what extent can the Marketing Concept guarantee business success in today's highly competitive business environment?
Question 2:
(a) Define the term market segmentation and critically identify the process and criteria for market segmentation.
(b) Differentiate between market segmentation, targeting and positioning. Explain why do firms engage in segmentation and what are the benefits that a firm can gain from targeting.
Question 3:
(a) With appropriate examples show how important packaging is to the success of a product.
(b) Show how packaging relates to other elements of the marketing mix.
Question 4:
a) Define the following terms: i. Consumer ii. Consumer Behaviour
b) Describe the consumer buying decision making process and discuss its importance for marketers.
I need your experience in Facebook issue. I’m trying to add my credit card to do advertisement for one of my post. Unfortunately, Facebook is blocked my payments and stop any money
Explain about the decline stage of product life cycle. Decline Stage: A stage when sales demonstrate a downfall producer decides to abandon the market except only enough.
Over the past couple of decades, there have been significant changes in the quick service restaurant industry in Mauritius. The fast food landscape is made up of different formats
.EVOLVING VIEWS OF MARKETING ROLE IN A COMPANY
Components of the promotion mix:- Promotion Mix comprises 5 elements i) Advertisement : - It is a non personal appearance of presentation of Good, Ideas, Services by a
Identify Key Performance Indicators (KPIs) 1. Undertake liaison with managers, engineers and other staff responsible for designing and/or implementing change 2.
1.Value delivery process and value chain 2.A holistic marketing framework 3.Business unit strategic planning 4.Internal records 5.Demographic environment
What are the scopes of Marketing Research? Scope of Marketing Research: Marketing research covers various aspects of marketing of goods, services and concepts. There are
State the Methods of price fixation Methods of fixing price can be broadly divided into the subsequent categories. 1. Cost based pricing 2. Competition based pricing 3
Operational CRM technique is the element of Customer Relationship Management that handles the actual interactions with customers, characteristically in the form of call centers, bl
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