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Question 1:
To what extent can the Marketing Concept guarantee business success in today's highly competitive business environment?
Question 2:
(a) Define the term market segmentation and critically identify the process and criteria for market segmentation.
(b) Differentiate between market segmentation, targeting and positioning. Explain why do firms engage in segmentation and what are the benefits that a firm can gain from targeting.
Question 3:
(a) With appropriate examples show how important packaging is to the success of a product.
(b) Show how packaging relates to other elements of the marketing mix.
Question 4:
a) Define the following terms: i. Consumer ii. Consumer Behaviour
b) Describe the consumer buying decision making process and discuss its importance for marketers.
Steps in the buying decision process: the purchaser or the consumer takes his buying decision, for some commodities immediately without much consideration such as items or the dai
Question 1: (a) Globalisation requires new knowledge coordinating structure. Explain and use relevant examples to illustrate your answer. (b) Consider the various competenc
Explain the working of third barrier of exchange in channels distribution. The third barrier arises through the variation in quantities and assortment demanded. Manufacturers u
Q. What do you mean by Advertising Appeal? Advertising Appeal/ Advertising Themes:- Ad appeal demotes to the approach used in attention of audience or influencing their feel
QUESTION a) Using illustrative and numerical examples, differentiate between speculation and arbitraging in the context of foreign exchange market. b) One year borrowing
Sales promotion: Meaning & definition: the word promotion originates from the Latin word "promovere" to move forward or to push forward. Sales and promotion are the two diffe
pros, cons and risk associated with core marketing strategies of nike
Question: Q1. Name and give a short brief on drivers that influence customer behaviour. Q2. Name and give a short brief on what do consumers want? Q3. Explain in your own
U-Build-It Hardware Company is a chain of five stores selling hardware products in a Midwestern State. It offers a full range of hardware and gardening products, ranging from hand
Explain the objectives of marketing research. Marketing research is usually conducted to achieve the following objectives: a) To identify the psychographics and demographics
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