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Question 1:
To what extent can the Marketing Concept guarantee business success in today's highly competitive business environment?
Question 2:
(a) Define the term market segmentation and critically identify the process and criteria for market segmentation.
(b) Differentiate between market segmentation, targeting and positioning. Explain why do firms engage in segmentation and what are the benefits that a firm can gain from targeting.
Question 3:
(a) With appropriate examples show how important packaging is to the success of a product.
(b) Show how packaging relates to other elements of the marketing mix.
Question 4:
a) Define the following terms: i. Consumer ii. Consumer Behaviour
b) Describe the consumer buying decision making process and discuss its importance for marketers.
what are the core principles of msrketing
Determine about the Industrial Goods Goods meant for consumption or use as inputs in production of other products or provision of some services are called as 'industrial go
This is the number of times a consumer purchases the similar product within a specific time interval.
Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y
#“Consumer mind is a Black Box” –Discussquestion..
Customer Relationship Management Customer relationship management (CRM) has been described narrowly as a customer database management activity. Customer relationship manage
1. Use any tool of the promotion mix tools to promote and sell your new product “Diet cupcakes”. Specify the tools and the reason for selecting it. 2. Screen the communication o
Question 1: With the use of examples explain the following distribution strategies: a) Intensive distribution b) Selective distribution c) Exclusive distribution
Competitive prices everyday The competitive prices everyday philosophy states consumers that they will gave products at a competitive price, or same as the price of other busi
Q. Illustrate the Features of Advertisement? 1) Paid form :- Advertisement is certainly not free of cost. The company has to formulate the payment to the media used for advert
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