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Question 1:
a) Explain how a business could carry out market research.
b) Describe the difference between selling and marketing.
c) Describe the 4 main international market entry modes.
Question 2:
a) Describe the concept of "the Value Chain", and how its component parts can be used to enhance the firm's competitive advantage.
b) What is meant by "Global Market Convergence"? Provide an explanation of this concept, and also, provide examples to demonstrate this phenomenon in action.
QUESTION 1 (i) Discuss the benefits and pitfalls of carrying out formal planning in an organisation. Describe the steps that a manager must take in order to design a feasible
calculate point elasticity of demand for demand functionq=10-2p for decrease in price from rs 3 to 2
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Enacting change is difficult. The forces that create the need for change often bump up against equally powerful forces of resistance. Think of an organization with which you are fa
what are the emerging issues in quality mangement?
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QUESTION Globalisation has impacted in various spheres of our lives and has made our world become small. In the educational field, classrooms have become smaller and increasing
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