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Question 1:
a) Explain how a business could carry out market research.
b) Describe the difference between selling and marketing.
c) Describe the 4 main international market entry modes.
Question 2:
a) Describe the concept of "the Value Chain", and how its component parts can be used to enhance the firm's competitive advantage.
b) What is meant by "Global Market Convergence"? Provide an explanation of this concept, and also, provide examples to demonstrate this phenomenon in action.
Kaizen is the Japanese term for continuous improvement. The kaizen concept was pioneered by in Japan by Toyota as a daily challenge to all its employees to improve their process
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Ask questioYou may use two (2) quotes in your report, each no more than one sentence in length. Ensure your report meets all of the following criteria: A minimum of 700 words– your
this is the topic I going to use for my desertation
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greening an organisation and the effects that might affect greening an organisation
Demerits of specialisation include: There is superior risk in providing only a restricted range of products or services, i.e. individual traders are not capable to enjoy
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