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Question 1:
a) Explain how a business could carry out market research.
b) Describe the difference between selling and marketing.
c) Describe the 4 main international market entry modes.
Question 2:
a) Describe the concept of "the Value Chain", and how its component parts can be used to enhance the firm's competitive advantage.
b) What is meant by "Global Market Convergence"? Provide an explanation of this concept, and also, provide examples to demonstrate this phenomenon in action.
DISCUSS THE APPLICABILITY OF OPERATING CYCLE IN VEGETABLE GROWING BUSINESS
QUESTION (a) After seeing the results obtained from table above, Ah Kong decides to implement an ERP system. List down two advantages and two disadvantages of implementing such
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Hindustan foods a leading manufacturer of food products, recorded sales of Rs 445.6 crores and a net income of Rs 54.57 crores in 2003. The company manufactured fruitcakes, cookies
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Discoss the skills required by the management at different levels of the hierachy
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What are the restrictions of the matrix organisation? Restrictions of matrix organization: a. Matrix organization violates the principle of unity of command as a person w
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