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Question 1:
a) Explain how a business could carry out market research.
b) Describe the difference between selling and marketing.
c) Describe the 4 main international market entry modes.
Question 2:
a) Describe the concept of "the Value Chain", and how its component parts can be used to enhance the firm's competitive advantage.
b) What is meant by "Global Market Convergence"? Provide an explanation of this concept, and also, provide examples to demonstrate this phenomenon in action.
Your Ministry has retained the services of High Tech Company Limited for laboratory installation in a newly constructed hospital. One of the conditions of the contract is that mat
Illustrates the thoughts of Douglas McGregor about management? Accroding to Douglas McGregor: Theory ‘X’ and ‘Y’, are theories put forward through Douglas McGregor. The th
What are the uses of control chart? Control chart: It is a daily graphical presentation of the collected information. Therefore information pertains to the measured or ot
What are the steps in developing a product? The various steps included within developing a product are as follows: 1. Acquire New Ideas through initiating, adaptation, throu
QUESTION 1 (a) Define the term management by objectives (MBO) and outline its unique features (b) Enumerate and explain the two main organizational structures? QUESTION
What are the control charts in management? Control Charts: These charts are based upon statistical sampling theory, as per that an enough sized sample drawn, at various f
Implementation of TQM Implementation of TQM is not an easy task as it requires a total change in organizational culture shifting of responsibility to management and
How is voluntary withdrawal cause of labour turnover? Voluntary withdrawals or by the worker because of: • dislike for the current job; • good job obtainable elsewhere;
gaining comparatively at someone else''s expense
iimportance of farm planning to the farmer
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