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Question:
(a) How would you transform a normal website to a one-to-one interactive site? List down the steps.
(b) Describe the concept of a ‘virtual community' and how such communities will be used as part of relationship marketing.
(c) Briefly describe and give examples of online promotion and offline promotion techniques.
3 pages
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What are the benefits of using projective techniques in comparison to focus groups and in-depth interviews? Answer Projective techniques have a major benefit over focus gro
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