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Question:
(a) How would you transform a normal website to a one-to-one interactive site? List down the steps.
(b) Describe the concept of a ‘virtual community' and how such communities will be used as part of relationship marketing.
(c) Briefly describe and give examples of online promotion and offline promotion techniques.
Imagine that you have been hired by a well-known marketing research firm. Your supervisor has asked you to use the expectancy disconfirmation model (for review refer to page 318 an
Post purchase evaluation The EKB model was additional developed by Rice (1993) which suggested there must be a feedback loop Foxall (2005) further suggests the significance of
Q. Explain the Marketer role? _ Marketers try to create products as well as services that will provide the desired benefits that permit the consumer to reduce the tension.
Discuss the difference between longitudinal and cross-sectional research designs. Answer Cross-sectional design is the most familiar and most common way of conducti
The basic aspects to be noted about the buying centre are that: --The influences across the centre can differ from one product category to another. --The composition itself
I want to oder my assessment how long it will take to finish it?
for luxury cars
secondary data
This is caused when the information gathered is different from the information sought. For example respondents are asked to indicate whether they own a color television set,. Some
A research problem in general refer to some difficulty which a researcher experiences in the context of either a theoretical or practical situation and wants to obtain a solution f
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