Describe the concept of a virtual community, Marketing Research

Assignment Help:

Question:

(a) How would you transform a normal website to a one-to-one interactive site? List down the steps.

(b) Describe the concept of a ‘virtual community' and how such communities will be used as part of relationship marketing.

Related Discussions:- Describe the concept of a virtual community

Selecting specific media vehicles, give the example on this... media planne...

give the example on this... media planner must compute the cost per thousand persons reached by a vehicles

Critical success factors, Develop vision, mission, objectives and measures ...

Develop vision, mission, objectives and measures of these (a) In layman's language define the terms vision and mission statement and values and how the effectiveness of these c

Benefits of marketing research, Question: The developers of "Sonny Musi...

Question: The developers of "Sonny Music? predict that their new service will be a success. Their prediction is based on their experience of launching an existing service. (

Qualitative research techniques called exploratory research, Why is qualita...

Why is qualitative research techniques called exploratory research by many? In recent years, qualitative research has come to refer to selected research methods used in explora

Sources of information comprise, Once the buyer has recognised a problem th...

Once the buyer has recognised a problem they search for information on products and services that can solve that problem. Belch and Belch (2007) describe that consumers undertake b

Packing credit-pre-shipment finance, Packing Credit : The basic purpose ...

Packing Credit : The basic purpose of packing credit is to enable the eligible exporters to procure process, manufacture or store the goods meant for export. Packing credit refe

Imports, Imports: You have learnt the provisions related to export at leng...

Imports: You have learnt the provisions related to export at length. As you know, import plays an important role in the economic development of the country. In order to manufactur

Identification and measurement of exchange risks, IDENTIFICATION AND MEASUR...

IDENTIFICATION AND MEASUREMENT OF EXCHANGE RISKS : In foreign trade, you may be either an exporter or an importer. Let us now examine what is the exchange risk to which an exporte

Usage segmentation, Usage Segmentation Marketers are familiar with that ...

Usage Segmentation Marketers are familiar with that the occasion or situation frequently determines what consumers will purchase or consume. For this reason they occasionally fo

Multinationals go global: hum the local tune, While the earlier strategy of...

While the earlier strategy of multinationals Was to offer discounts and freebies on purchase of their products, they are now launching products exclusively for Indian market in lig

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages