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Question 1:
"Promotion performs a significant and vital role in the marketing strategy of an organization." Using an organization of your choice, describe the components of the promotion mix showing its application.
Question 2:
a) The Chartered Institute of Marketing, (1976) defines Marketing as "the Management process responsible for identifying, anticipating and satisfying customer requirements profitably". Discuss this statement using examples.
b) "Sam Bakery" produces bread in bulk due to its production facility. The Bakery has noticed a fall in sales due to change in customer taste. "Sam Bakery" is now adopting a Marketing Orientation approach. Explain the following terms:
c)
i. Production Orientation ii. Marketing/Customer Orientation
d) Explain barriers that "Sam Bakery" may face for the effective implementation of marketing orientation.
Q. Explain about Judgement Method for preparing advertisement Budget? Judgement Method: - In this process advertising budget is decided by the experienced manager of company on
1. Nike is one of the most recognized and loved brands in the world. Based on the definition of a brand, how does Nike epitomize a good brand? 2. Brands grow over time, but should
Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s
Question: With the recent upsurge in inflation pressures, there has been growing concern expressed by consumer groups, unions and opinion leaders about the erosion purchasin
1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth
As discussed in the video lectures for this module, the president plays many different roles: Chief of State; Chief Executive; Chief Diplomat; Commander-in-Chief; Chief Legislator.
Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla
what is the significance of retail as an industry
How do I work out the costings for the rsearch and how many questions should I be asking for a telephone interview?
Factors which influence type of promotional strategies used by universities to increase enrolment
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