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Question 1:
"Promotion performs a significant and vital role in the marketing strategy of an organization." Using an organization of your choice, describe the components of the promotion mix showing its application.
Question 2:
a) The Chartered Institute of Marketing, (1976) defines Marketing as "the Management process responsible for identifying, anticipating and satisfying customer requirements profitably". Discuss this statement using examples.
b) "Sam Bakery" produces bread in bulk due to its production facility. The Bakery has noticed a fall in sales due to change in customer taste. "Sam Bakery" is now adopting a Marketing Orientation approach. Explain the following terms:
c)
i. Production Orientation ii. Marketing/Customer Orientation
d) Explain barriers that "Sam Bakery" may face for the effective implementation of marketing orientation.
the various approaches that are followed by FMCG companies in test marketing
Explain with appropriate example the process of new product development. Explain also the importance of each step in the new product development process.
Q . The following are two weekly forecasrs made by two different methods for the number of gallons of gasoline in thousands, demanded at a local gasoline station. lAlso shown are a
i do not understand multiplying, dividing, subtracting, and adding fractions
How investment is significant in Human Resource Management? Now days in several organizations indicate which employees are viewed like valuable investments but several organiza
Characteristics of old or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. It stresses upon the produc
market positioning error
design marketing mix for product fash wash
State the Government Regulation - pricing decisions Prices of some basic products are regulated by government under the Essential Commodities Act. For instance, prior to li
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