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Question 1:
"Promotion performs a significant and vital role in the marketing strategy of an organization." Using an organization of your choice, describe the components of the promotion mix showing its application.
Question 2:
a) The Chartered Institute of Marketing, (1976) defines Marketing as "the Management process responsible for identifying, anticipating and satisfying customer requirements profitably". Discuss this statement using examples.
b) "Sam Bakery" produces bread in bulk due to its production facility. The Bakery has noticed a fall in sales due to change in customer taste. "Sam Bakery" is now adopting a Marketing Orientation approach. Explain the following terms:
c)
i. Production Orientation ii. Marketing/Customer Orientation
d) Explain barriers that "Sam Bakery" may face for the effective implementation of marketing orientation.
State about the Demand - pricing decisions Demand also affects the price in a big way. When there is limited supply of a product and demand is high, people buy even if hig
1. what are the importans 2. For whom use marketing managment
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
Q. Message - Source of advertisement? Message-Source:- Person who converse the message of advertiser to the target audience. Also known as brand-ambassador instance sport
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
explain the varius approaches that are followed by f m c g companies in test marketing
Explain about the Advertisement and Economy in Marketing. Advertisement and Economy: • Produces more employment • Fluctuations into Advertisement budget as per economi
What is Conditional Probability? Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached
Explain about the Middlemen Consideration If right kind of middlemen having necessary experience, contacts, financial strength and integrity are available, their use is pref
DIRECT MARKETING: Meaning: direct marketing (DM) is the process by which a firm approaches its customers on one to one basis and markets its products directly to them. In con
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