Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
BC4 is a manufacturer of bedroom furniture with four factories in the south of the country. As a result of declining company financial performance, the Managing Director (MD) engaged a management consultant to conduct an overall review of BC4's activities and highlight the issues of greatest concern.
The management consultant's main findings are as follows:
Describe the advantages of market segmentation to BC4.
Market segmentation permits an organisation to focus on the subset of a market that has the greatest potential. There are clear advantages associated with the practice for BC4.
Develop appropriate marketing mix
The idea of dividing a market into segments is to recognize groups of potential consumers who have similar needs and will respond to a particular marketing mix in broadly same ways. Unsurprisingly, the management consultant has identified this approach. Segmentation will permit BC4 to concentrate on the right blend of the elements of the marketing mix that best meets the particular needs of its segment. The overall aim is to deliver the right products to the right customers using the right delivery channel at the right price and segmentation can assist this aspiration. A clear focus on a segment can lead Bc4 to get better the suitability of the product in terms of design. It can also improve communication to the target segment(s) using advertising and other promotional activities that are most relevant.
Q. What is Advertising Agency? Advertising Industry engages three major components. Advertiser, Media and advertising agency. The person who makes a decision to advertise the p
Sample work
Types of the decision process: the decision making process varies with the type of the product involved. There will be a lot of difference in the decision making process involved
# what are the uncontollable variables you think may affect the segment of your camera
hi i have a case study in a marketing management course with 4 question. each answer should be in 250 words.. how can i send the file and the related materials ..thanks
approches of test marketing in FMCG
Marketing Organizational Chart Marketing Plan Designing a lunchbox menu for Children The marketing plan should consist of expanding opportunities for busines
Elaborate the term packaging? Even after the branding and development of product that product desires arise to fulfil all the other aspects of marketing mix. But most physical
Q. Nature of Target Market. a) Size of market Small- Personal Selling Large- Advertising b) Location as well as Concentration of Customer. Concentration of the Cust
Advantages of the advertising: 1. It increases the sales volume: advertising increases the sales volume of the product. Hence mass production is possible. This leads, to
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd