Describe the advantages of market segmentation to bc4, Marketing Management

Assignment Help:

BC4 is a manufacturer of bedroom furniture with four factories in the south of the country. As a result of declining company financial performance, the Managing Director (MD) engaged a management consultant to conduct an overall review of BC4's activities and highlight the issues of greatest concern. 

The management consultant's main findings are as follows:

  • No systematic Quality Control exists and differing operating efficiencies exist both within and between BC4's factories;
  • There is an enhancing incidence of furniture being returned which requires replacement or reworking. There are also a substantial number of items returned as part of extended guarantee arrangements;
  • Currently BC4 tries to sell its full product range to all potential customers, even though it is geographically difficult to fulfil obligations to customers in the north of the country. BC4 requires to rethink this marketing approach and should undertake careful market segmentation.

Describe the advantages of market segmentation to BC4.

Market segmentation permits an organisation to focus on the subset of a market that has the greatest potential. There are clear advantages associated with the practice for BC4.

Develop appropriate marketing mix

The idea of dividing a market into segments is to recognize groups of potential consumers who have similar needs and will respond to a particular marketing mix in broadly same ways. Unsurprisingly, the management consultant has identified this approach. Segmentation will permit BC4 to concentrate on the right blend of the elements of the marketing mix that best meets the particular needs of its segment. The overall aim is to deliver the right products to the right customers using the right delivery channel at the right price and segmentation can assist this aspiration. A clear focus on a segment can lead Bc4 to get better the suitability of the product in terms of design. It can also improve communication to the target segment(s) using advertising and other promotional activities that are most relevant.


Related Discussions:- Describe the advantages of market segmentation to bc4

Describe the classes of the recreation opportunity spectrum, The Recreation...

The Recreation Opportunity Spectrum (ROS) provides a framework which is useful in planning and providing environmentally sustainable outdoor recreation activities. a) Describe t

Development of relationship marketing, Question 1: (a) Discuss the infl...

Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the

Product assignment, You are actually a product. Like all products, "you" mu...

You are actually a product. Like all products, "you" must be marketed for success. Write your own mission statement about your career and a goal statement of where you see yourselv

How is an aging work force worked in demographic trends, How is an aging wo...

How is an aging work force worked in Demographic Trends? An aging work force: Several impacts of aging work are which the work force will before experience, reliable and

Pricing objectives, Q.   Explain the objectives of a firm seek in pricing? ...

Q.   Explain the objectives of a firm seek in pricing?                                 OR Described the various pricing objectives Ans.:  A business firm has a nu

Macro Market Enviroments impacts on retail industry, Describe four trends ...

Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry

What is advertising agency, Q. What is Advertising Agency? Advertising ...

Q. What is Advertising Agency? Advertising Industry engages three major components. Advertiser, Media and advertising agency. The person who makes a decision to advertise the p

Kinds of the packaging, Kinds of the packaging: 1.       Consumer pa...

Kinds of the packaging: 1.       Consumer package: it is a kind of the package which holds the required volume of product for the household consumption. For example, tooth

Types of tourism-specific methods of segmentation, Question : It is gen...

Question : It is generally acknowledged that there are 5 classical ways of segmenting consumer markets. In other words, the consumer population can be divided on the basis of

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd