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Question 1:
Describe why the three segments of the very young, the working women and the elders need different advertising strategies now.
Question 2:
Describe the advantage of Direct Marketing. List all the methods and media used for it.
Question 3:
Explain DSS and its role in ad budgeting methods.
under positioning
What are the ways of foreign market entry? The prospective global marketer has decided onto a market entry strategy and a marketing mix. Such are two main methods of foreign ma
critically analyse diesel''s marketing mix strategies
how should shoppers'''' Stop develop its demand forecast?
Advertising management: advertising management involves the major decisions in the management of the advertising. Broadly it includes the following activities: 1. Settin
Question 1: Explain the various stages of the product cycle and explain why it is necessary to follow the procedures regarding this cycle. Question 2: (i) Explain the
marketing concept
Explain about the Professional and Direct Purchasing in business market and the consumer market. Professional Purchasing: Products into business markets are purchased usua
brief explanation on positioning
The management team of a four year old pharmaceutical company in Boston is developing an immunization against malaria. The team has just learned from the FDC that is has passed sta
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