Describe the advantage of direct marketing, Marketing Management

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Question 1:

Describe why the three segments of the very young, the working women and the elders need different advertising strategies now.

Introduction
Seven Sub classifications
Conclusion

Question 2:

Describe the advantage of Direct Marketing. List all the methods and media used for it.

Detailed explanation on "New Media & Direct Marketing"
List of Methods & Medias used

Question 3:

Explain DSS and its role in ad budgeting methods.

Detail Explanation on Decision Support System

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