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Administration controls are performance measurement systems e.g. Management accounting 'exceptionreporting' systems which compare actual performance to a predetermined target, goal, standard etc. Illustrations include strategic control tools like gap analysis, budgetary controlsystems e.g. variance analysis or staff appraisal systems to monitor the performance of staff. Each organisation needs a plan and with measurable objectives to attain it. Control is essential to make sure what is intended actually comes to be. The aim of a good control system is to ensure that the right things get done, so there has to be some kind of plan, standard, budget, rule book or any other target to adhere to. Control is dependent on the receipt and processing of information in the first place to determine what measures are needed, then further information (or feedback) about actual performance to ensure targets or deliverables are met.
Strategy used to gain as much sales volume as possible as fast as possible by undercutting competitors' prices.
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