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Describe the important roles participants of a distribution channels.
Participants in the Channel:
There are two kinds of participants into the channel. The first participants in the channels of distribution are the manufacturer, there the middlemen that is the manufacturers’, wholesalers retailers and agents. The secondary participants comprise the facilitating agencies as the financial institution, public carriers, public warehouses and the advertising agencies.
Model of the buyer behaviour: The straight point for understanding buyer behaviour is also vital in the marketing is a simultaneous response model shown in the figure below. Ma
How are Indian customers visiting Shopper''s stop any different from customers of developed western countries?
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What are the certain limitations of packaging? Packaging is one of the way by which Marketer can distinguish his product by the competitors brand. In spite of having different
"consumer mind is a block box" -discuss
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Give a brief overview about Advertising. Meaning of Advertising: “Any paid type of non-personal presentation and promotion of concepts, services or goods by an identified
What are the benefits of packaging in the product line? Benefits of Packaging are as given below: a. This protects a product in a means to the consumer. b. This provide
Enumerate in detail about the communication process At a higher level, the communication process not only supports the transaction, by informing, persuading, reinforcing or di
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