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1. Describe the brand you will establish across as many dimensions as you think are relevant
2. What will your brand association be? i.e. what is the one thing, above all else, that you want your product/service to be associated with?
3. Are there any particular branding strategies you will employ given your target market or competition?
4. Describe any packaging or labelling features, if applicable, and why are they appropriate given your strategy?
Finding trends and connections in data to inform competitive strategy
The following table shows present trips between three zones and the predicted total trips in 10 years. Distribute the predicted trips using the average factor method. Stop with two
Q. What is Minimum pricing? The minimum transfer price an internal seller would accept will depend on whether it has spare capacity to utilise or not. If spare capacity e
How has McLaren overcome the market entry barriers that are present in the mass car market?
LD is the owner and manager of her own florist business, LD Flowers. Although starting out initially as a hobby, it has developed into a sustainable business. LD's original busines
Question: (a) Briefly elaborate on the steps for setting up a maintenance strategy. (b) Failures can be grouped in the following three categories namely Induced, Intermitten
Are arrangements whereby two or more companies work in collaboration without formal relationships, where there is mutual benefit in doing so
Environmental scan: Arpanaa is located along the girivalam path of the holy city which is a favourable destination for many people who wish to stay .There are around three competi
Q. Multidimensional performance measurement? Multidimensional performance indicators recognise that the constant drive to increase profitability can ultimately be self-defeati
Critically evaluate and analyse leadership you have witnessed in specific situations. This means comparing concrete examples (what was said and what was done) to relevant theories
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