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1. Describe the brand you will establish across as many dimensions as you think are relevant
2. What will your brand association be? i.e. what is the one thing, above all else, that you want your product/service to be associated with?
3. Are there any particular branding strategies you will employ given your target market or competition?
4. Describe any packaging or labelling features, if applicable, and why are they appropriate given your strategy?
Present a real life case study of the concept that you chose in Part One ‘in action’. You can use your own organisation or an organisation of your choice – we recommend you use an
a. Explain the function of the group. b. For each group, describe the following: 1) How it came into being. 2) How long it has existed (and is expected to
You are considering shortly opening a copier serving center near a university. Your estimate of fixed cost is at $15,000 a year and the variable cost for every copy made is $0.01.
1. Choose a concept/model in strategic management. You can choose the concept from the ones discussed in the course or you can choose another one. Examples of concepts are: core co
explain the concept of synergy
I need a buyer utility map for Pepsi
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play cesim online challenge game 6 round
a) What can you say about GOOD Y and GOOD X (a good can be an item, a commodity, etc.). Name a pair of good X and good y that can show this kind of relationship. b) Is the relati
Have you ever been involved in an effort to introduce a new product, service or technology in an organization? If so, share your experiences with the class. Provide the class wi
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