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1. Describe the brand you will establish across as many dimensions as you think are relevant
2. What will your brand association be? i.e. what is the one thing, above all else, that you want your product/service to be associated with?
3. Are there any particular branding strategies you will employ given your target market or competition?
4. Describe any packaging or labelling features, if applicable, and why are they appropriate given your strategy?
QUESTION (a) What is strategy implementation, and what problems may arise in implementing a strategic change? (b) Who implements strategy in the organisation and how can the
Q. Explain Operating profit margin - performance ratios? Operating profit mar = (PBIT / Turnover) x 100% This is the ratio of operating profit to sales or turno
Q. Who are burns and stalker? Burns and Stalker in their 1961 book 'The Management of Innovation'explained two organisational types signifying a spectrum which organisations co
QUESTION (a) Organisations are systems that exist in the context of an external environment, an interdependent relationship, interact with it in order to survive and grow. Any
Items purchased from a vender cost $20 every, and the forecast for the next year's require is 1,000 units. The cost of placing an order is estimated to be $5 each time an order is
The company is now aggressively working towards being the largest retail chain in the country and also being first in profitability. At the same time the company is exploring maki
describe triple triangle framework
#quesWhat features of Johnson & Johnson''s "Our Credo" made it so effective in guiding J&J''s response to the Tylenol tampering crisis? Where was J&J''s "Our Credo" in the run-up t
Experienced staff of the organisation contributes in the business expansion of the company. Additionally, the company also provides intensive immersion program for its frontline cr
Merits of economic value added (EVA): - Cash not accounting based measure therefore less distorted for performance measurement. - Consistent or goal congruence with profit
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