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1. Describe the brand you will establish across as many dimensions as you think are relevant
2. What will your brand association be? i.e. what is the one thing, above all else, that you want your product/service to be associated with?
3. Are there any particular branding strategies you will employ given your target market or competition?
4. Describe any packaging or labelling features, if applicable, and why are they appropriate given your strategy?
For your first assignment you described the recent macro and micro scale developments of the sector you are or would like to be in. Now select a prominent company (it can be eithe
TFX is a multinational company which manufactures and retails branded designer clothing with business units in a number of different countries globally. Up unless now, each of the
Weakness: Though Arpanaa has the best amenities in tow which are not offered by the hotels that are located in and around the town, it runs short of few features such as non veget
Present a real life case study of the concept that you chose in Part One ‘in action’. You can use your own organisation or an organisation of your choice – we recommend you use an
advantages of outbound logistics management
How do the five competitive forces in Porter''s model affect the profitability of the overall industry? For example, in what way might weak forces increase industry profits, and in
your own company. Consider how this organization has developed their strategic management. Then write an original article addressing how this organization selected a model of strat
Q. Concept of clan - cultural control? Clan control requires a common understanding of norms and standards amongst an organisations diverse membership e.g. staff and team membe
Q. Divisional structures – product organisation? The functional structure is normally adopted by an entrepreneurial structure e.g. small business, because the organisation grow
Why are Crafting & Executing Strategy Important? 1. Crafting & executing strategy are the top managerial tasks for two very large motives:- (a). Here, compelling requirem
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