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1. Describe the brand you will establish across as many dimensions as you think are relevant
2. What will your brand association be? i.e. what is the one thing, above all else, that you want your product/service to be associated with?
3. Are there any particular branding strategies you will employ given your target market or competition?
4. Describe any packaging or labelling features, if applicable, and why are they appropriate given your strategy?
Strategic Cost Management It is a management philosophy pioneered by John Shank, in that decisions concerning specific cost drivers are made within the context of a company bu
TASK 1 What are the key system applications in a business? What role Data/Information plays to support the management decision making. Examine the criteria to be applied when
Political Factors Political stability of parties and their actions like granting etc might also influence the business expansion plans of Bread Talk up to lesser extent in Singa
Strategy Is Partly Proactive and It Is Partly Reactive 1. A company's strategy is usually a blend of (I) proactive actions on the part of managers to increase the company's ma
Whether, a strategy addresses the circumstances in which an company is operating
1. Using Macro & Micro frameworks analyse and evaluate the external environment of your organisation from the perspective of the external context within which it operates. Summar
A paper mill produces two grades of paper viz., X and Y. Because of raw material restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grade Y paper
Janet decides to play a game with her children, Jay and Jill (who are fraternal twins) and Mo. Each child is in their own room and cannot communicate with each other. Suppose Jill
The M.V Star of the orient is a 14,000 ton-cruise ship that was built in 1977. The ship is Greek-registered and Hong-Kong owned. The ship spent the ten years prior to 1989 cruising
1. Explain the process of performing an internal audit. Evaluate why prioritizing the relative importance of strengths and weaknesses to include in an IFE Matrix is an important st
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